Archive for August, 2008

Shifting gears

Friday, August 22nd, 2008

This week I received a call at my office that caught me off guard, but probably shouldn’t have. It was a clear signal of the shifting change that is occurring in my professional life.

I’ve made the move from editor/graphic designer to communications manager, and after only three weeks, the contrast is obvious. It has taken some adjustment, I will freely admit that. I’ve had to alter my perception of what “work” means and the way that I think about projects – it’s a much bigger picture now and it’s taking some getting used to.

So, back to this phone call. It was from a radio reporter looking to do a quick interview about an upcoming event. My immediate thought was one of panic, but I quickly regained composure and remembered that this is my job now. All in all the interview went well. It was quick and relatively painless, but it got me thinking. Media relations is a whole new ballgame for me and I need to polish my act. It’s the sort of stuff they don’t teach enough of in school. I did take a 100-level media relations course in college and we did one TV interview that semester, which was horrifying, but I now realize we should have done one a week just to get comfortable.

The next day I joined PRSA (Public Relations Society of America). I need all the support I can get, and I’ve been wanting to join a professional organization for awhile now, I just wasn’t sure which group was the right fit. With time and practice I think I will hit my professional stride and find situations like this to be commonplace.

How have your handled professional change? What kinds of professional development measures have you taken to support your new or changing role? I’m happy to hear your comments.

Call for usability testers

Tuesday, August 19th, 2008

On behalf of a former classmate and colleague:

Local software company looking for people interested in participating in usability testing during the week of week of Aug. 25-29.

Usability tests involve meeting with a researcher one-on-one to give feedback on a software product by trying to use it and answering some questions. Sessions are one-on-one appointments and take about an hour. Participants would be given a $50 Amazon.com gift card as a consideration for their time.

Qualified participants are Mac computers users who have experience with making screen recordings and video editing. Participant must be able to travel to Okemos, MI to participate in the tests.

If you would be interested in participating, please send an e-mail to userexperience@techsmith.com.

Mid-Michigan Networking Events

Monday, August 18th, 2008

There are two upcoming, back-to-back networking events for our readers living in mid-Michigan.

Grand River Connection
August 26, from 6-8 PM
MSU Spartan Club at Spartan Stadium

Mid-Michigan Tweet Up
August 27, starting at 5 PM
Dublin Square, East Lansing

I’ve previously attended events for both groups, and had a very nice time chatting with young, up-and-coming professionals. If you have past experiences with these groups that you’d like to share, please do so in the comments. Are there other groups out there that you’d like to see promoted on beyondwords? Let us know!

Bursty workers or workaholics?

Wednesday, August 13th, 2008

I’m tired lately. And by lately, I mean for about the last two years. Since I graduated from Michigan State University and began my professional life, it seems I am always working in one way or another. I have my 8-5 job, but also side projects such as freelance editing and consulting – and there is also the looming (and massive) archiving project I’ve committed myself to for the last year. It seems 40 hours a week is just a myth.

It’s a situtation I’ve completely and totally created for myself. I can’t help it. I’m like an addict – if someone asks if I am interested in consulting, editing, whatever the side work may be – I can’t say no. The extra cash is nice, and I typically enjoy the work itself. The real problem becomes when I stop leaving my 8-5 life at the office door. I think about my day job a lot in the evenings, mostly just because I need to process my day. And a lot of the times, creativity doesn’t strike strictly between business hours. For instance, last Monday after an evening walk with my dog, I was hit with a “burst” of ideas about how to incorporate social networking into our marketing plan. It was 9 p.m. and I was sitting on my bed scrawling notes on a legal pad.

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