Archive for October, 2008

Upcoming Networking Event: Usability & Technical Communication

Thursday, October 30th, 2008

World Usability Day is November 13 and if you’re interested in learning more about usability and technical communication, there is a great networking opportunity coming up next week.

On Wednesday, November 5, Barb Hernandez, Josie Scott, and Casey Wright of TechSmith Corporation will present the program “Usability Testing: Observation to Analysis”. Guests will be able to experience a live usability test, participate in observation and analysis, and learn what it takes to put together a test and make actionable recommendations.

This is a great networking opportunity for both professionals and students who want to learn more about usability testing and the Society for Technical Communication. Costs are as follows: chapter members: $5.00; students (members and non-members): $5.00; and non-members: $10.00.

The event will be held at TechSmith headquarters in Okemos, Michigan and you can register in advance via email or pay at the door with cash or check. Networking starts at 6:30pm and the presentation will run from 7-8:30pm.

Barb Hernandez serves as the User Experience Manager at TechSmith Corporation and specializes in using User Centered Design techniques to drive the user experience for technology products. She has led the user centered design efforts for cross-functional teams and has been involved in all stages of product development, including investigation and analysis, defining detailed requirements, creating prototypes, running usability tests and conducting usability evaluations. She has worked on the design and usability testing of graphical user interfaces, content Web sites, Web-based applications, and interfaces for hand-held devices including cells phones and PDAs. At TechSmith Barb focuses on helping teams make design decisions grounded in user intelligence.

Josephine Scott serves as Senior User Experience Researcher at TechSmith Corporation. She has provided usability, user experience research, information architecture and user-centered design services for an energy company, a major bookseller, for automotive manufacturers and software producers. She is an active member of the Usability Professionals’ Association, and involved with the Voting and Usability Project. She helped to facilitate a UPA voting workshop in 2004 and a series of other projects for organizations like Design for Democracy and IEEE. She presented a portion of the interactive session, “Recommendations on Recommendations,” with Rolf Molich at CHI 2007. Josephine received her bachelor’s from Michigan State University and a master’s of science in Information Management and Communications from Walsh College.

Casey Wright serves as a User Experience Researcher at TechSmith Corporation, a software design company. She graduated in May 2007 with her M.A. from Michigan State University’s Digital Rhetoric & Professional Writing program. Her B.A. is in English, also from MSU. During her graduate study, she worked at MSU’s Usability and Accessibility Center as a usability specialist and graduate research assistant. She has a background in communication and design which has positioned her as a professional technical communicator specializing in human-computer interaction and usability, with specific experience and skills focused on user experience research and design. She is a member of the Usability Professionals’ Association and the Society for Technical Communication.

Adventure in the Windy City

Monday, October 20th, 2008

Next week I am taking the train to Chicago for a one-day seminar presented by the American Marketing Association. I’m planning to take careful notes and hopefully share with you some exciting tips and tactics for Digital-centered marketing.

I know many readers of beyondwords are also out there attending (or presenting) at conferences and seminars around the country. So, please contact me or Angela if anyone would like to have a guest blog spot and tell us about your experiences as either an attendant or presenter.

We can be reached at admin [AT] beyondwordsblog [DOT] com.

Guest Blog: Copyright and Digital Writing

Wednesday, October 15th, 2008

Martine Courant Rifebeyondwords would like to welcome today’s guest blog author, Martine Courant Rife. Martine teaches technical writing at Lansing Community College and she is a recent recipient of a PhD in Rhetoric & Writing from Michigan State University. She is also an attorney admitted to practice in two states with an active license in Michigan.

Martine generally writes on the topic of copyright and digital writing, and we invited her to share her findings from a study she conducted that explored how copyright influences writing practices for professional writers. Check out Martine’s insights on how professional writers need to consider fair use, copyright, and other issues of authorship when writing for the web.


Last fall, with the help of the Writing in Digital Environments Research Center at Michigan State University, I conducted a study among technical and professional writers (writing in educational contexts), “Is there a Chilling of Digital Communication,” exploring how copyright influences their writing practices – how much they understand copyright, how important they think it is, and whether or not copyright is causing problems or otherwise influencing choices these writers make when composing for the web. I think we can pretty much agree that there really isn’t a way around the “copyright problem” when writing in digital environments, and this fact was agreed on by the writers in the study.

The study used a digital survey (created on Survey Monkey) of over 300 writers, as well as face-to-face interviews with seven digital writers who were professional writing students or had recently graduated with professional writing degrees. During the interviews, the writers shared some of their web compositions/web designs, and talked to me about how copyright law did or did not influence the choices they made when writing for the web. (more…)

Clever posters tie sustainability, politics

Friday, October 10th, 2008

It’s the political season, and some savvy Michigan State University (MSU) students have captured the national buzz by spinning well-known political catch phrases into smart sustainability-focused posters. Students from Writing, Rhetoric, and American Cultures (WRAC) teamed up with students from MSU’s art department to create the series of six posters.

“Everyone is thinking politics these days,” said John Kinch of East Lansing, a former visiting assistant professor in WRAC and principal of Kinch Communications. “That’s why last spring in my publications management course, we chose these types of phrases for this fall’s campaign to raise awareness about sustainability. It’s a global, bi-partisan, issue that we hope people stay engaged with long after this election season is over.”

ecofoot posters

Students in Kinch’s class were mentored by Kelly Salchow, an assistant professor of art and art history at MSU and Terry Link, director of the Office of Campus Sustainability.

The posters will be featured throughout East Lansing and the Michigan State University campus. T-shirts with the design can be purchased from the East Lansing-based www.retroduck.com. The full-size posters can also be downloaded from www.ecofoot.msu.edu.

Read more about the student project in the MSU News Bulletin (opens as a pdf in a new window).

Shannon Paul Discusses Startup Weekend Detroit

Wednesday, October 8th, 2008

Startup Weekend DetroitHave you ever wondered what a group of highly talented and motivated people could accomplish in a weekend? Startup Weekend is a unique three-day experience that brings together the best and brightest people in a local office space to take a company from concept to completion in just 54 hours.

Shannon Paul, public relations and social media blogger, has started Startup Weekend Detroit, which is happening November 14-16. Check out Shauna Nicholson’s interview with Shannon to find out why she started the event and why this is a great event for professional writers.

Why did you decide to organize Startup Weekend in Detroit?
I don’t know that it was actually a conscious decision. I was able to attend part of Startup Weekend Ann Arbor, and had several friends who attended that event. When I came home, I started looking deeper into the Startup Weekend organization and reading up on the process to bring Startup Weekend to a particular city. I realized there was a voting process and saw that Detroit was already nominated, but only had 20 votes. To give you an idea of where we stood, we were behind Corvallis, Oregon.

I just thought that Detroit could really use this more than most places. There is so much bad news coming out of this city — especially when it comes to job losses and the overall economy. I thought an event like this would help bring out some of the area’s talent and help jumpstart small business development in the city and the region. It was also my hope to generate a few positive news stories as a result of the event.

Why is it important for the event to happen NOW?
Detroit, and the surrounding region, is facing some of the most challenging times in its history. The future of the economy in this region is going to depend on the ingenuity of individuals who can start small. Most of the new jobs being created in this economy are from small businesses. I believe that there are as many talented, skilled and passionate people in this city as any other, but we haven’t been so great at forming a really solid community around networking and innovation. Community is an essential ingredient to fostering the kind of supportive environment for new businesses to be able to thrive.

Who attends events like this?
Just about anybody with an idea or a skill or both is welcome to participate in this event. Usually Startup Weekend attracts people with deep technical/programming skills as well as design professionals, marketing and public relations professionals, project managers and venture capitalists. Most companies that have formed as a result of a Startup Weekend have been web-based, but there are many notable exceptions to this rule. (more…)

Upcoming PRSA events

Saturday, October 4th, 2008

There are a couple of events coming up for the Central Michigan PRSA chapter that I think would benefit professional writers.

The first is “Candidates and Campaigns 08: Media and Messages”, which will be held October 16. As Lindsey pointed out recently, the visual rhetoric used by candidates should be carefully selected with attention paid to the message being sent in each image. For this event, Ed Sarpolus, Government Affairs Director for the Michigan Education Association, will be sharing his insights and observations about how this year’s candidates and campaigns are using both traditional and new media to reach and influence voters.

You can register for the event online, and it will be held at the Kellogg Center in East Lansing. If you haven’t been to a PRSA event before, this would be a good one to try out, both for the interesting topic and for the low cost: $25 for members, $35 for non-members, and only $20 for students.

“Using Social Media: Pitching, Promoting and Protecting Your Organization’s Online Reputation” will be held on November 14 at the Kellogg Center. It’s a bit pricier to attend ($100 for members, $175 for non-members, $100 for students), but it will likely be a good opportunity for professional development for those who are interested in social media and how it can be used in the most advantageous way. The details of the event haven’t been posted yet, but check back to the PRSA website later on for more information.

Also, if you are a student and you are interested in attending PRSA events but have concerns about the cost, the Central Michigan chapter offers sponsorships. You can find out more information in the Student Services section, which also talks about award opportunities.