Archive for December, 2008

One more to add to Google Reader

Tuesday, December 30th, 2008

I love the Top Recommendations from Google Reader. Today I noticed a link for the blog Newly Corporate. The blog authors are six young professionals who work in fields such as sales and marketing,  IT and communications. The group writes:

We hope the name is self explanatory enough but, this site is for young professionals, by young professionals. In the spirit of the ever-overused corporate moniker “Best Practice Sharing” we hope you’ll find the information on this site both helpful to you as you grow into your career, and mildly entertaining.

And from what I’ve seen, they are doing a great job at tackling topics such as the rough economy, networking, and impressing your boss. My favorite post is about using Google Alerts to boost your career. The author created alerts for topics relevant to his industry and compiled the links into a weekly report he sent to the company CEO.

Be sure to add this one to your Reader as well!

Design inspiration: Hong Kong

Sunday, December 28th, 2008

I was in Hong Kong recently and was inspired by its energy and culture. Below are some of the colors, typography, and structural elements that caught my eye. My personal favorite is number 3: old and new fonts. I was taking the picture to capture the use of Helvetica for “international finance center” when I gradually became aware of the faded “ifc”, and I loved the contrast.

Hong Kong inspiration

(left to right, top to bottom) 1. Backlit wine display at Tien Yi, 2. Bird’s eye view of pedestrian directions, 3. Old and new fonts, 4. Boats in Repulse Bay, 5. Fluorescent jellyfish at Ocean Park, 6. Carved wooden window at Kowloon Walled City Park, 7. Ampersand on golden floral pattern, 8. Striped storage units as seen from ifc 2 observation floor, 9. Colored metal ribbon, 10. Typography swirls.

The function of a brand

Saturday, December 27th, 2008

If you didn’t know that Coach makes luxury handbags and accessories, then its store on Hong Kong Island probably wouldn’t make you think of buying a purse. But it would definitely get your attention with its take on branding.

Coach brand

The Coach website talks about its craftsmanship, where “every Coach product embodies the perfect balance between design and function.” The store design is visually stimulating and that just might be enough to make passersby venture in. But is that enough on the function side?

Part of branding a company, product, or person is to use repetition of a particular graphical element, such as what Coach is doing here. People who are familiar with Coach will easily recognize the building as a brand they know and love. But what about those who aren’t familiar with the repeating C design? The main logo that conveys Coach’s product quality is lost in the glitz.

What do you think: is this effective branding? Does it do enough to ensure a good brand experience for both new and old customers, or could it be better?

Archive 2.0

Tuesday, December 9th, 2008

The Writing in Digital Environments (WIDE) research center at Michigan State University has recently begun its Archive 2.0 project, which involves digitally preserving three Israelite Samaritan Pentateuchs. These scriptures are the first five books of the Old Testament and were written more than 500 years ago. Archive 2.0 will help preserve the texts and increase accessibility.

“Our project aims to provide an online space where two distinct groups of stakeholders in the Samaritan collection – biblical scholars and members of the Samaritan community – can both access and make use of these texts,” said William Hart-Davidson, co-director of the WIDE research center. “A digital archive has the potential to simultaneously preserve artifacts for posterity while broadening access.”

“Beyond access, the system also makes use of the latest in social networking technology,” said WIDE research assistant Jim Ridolfo, who conceived the project. “It will allow users to collaborate with one another on translation or vowelization projects, history or study of the Samaritan language.” (source: MSU News)

Hart-Davidson, Ridolfo, and WIDE interaction designer Mike McLeod are leading this project, and they will travel to Israel this spring to present the prototype design.

This project sounds like a great opportunity to show how digital archiving and social networking technology can increase collaborative efforts. It’s fantastic to see this innovative project being done by the talented people at the WIDE center.

To learn more about this project, please visit the WIDE website.

“I am the Future of Journalism” Contest

Monday, December 8th, 2008

In light of all we’ve been hearing lately about newspaper layoffs, this is very interesting opportunity for new media/blogger types.

Last week Publishing 2.0 announced a very unique contest called “I am the Future of Journalism.” Those interested in competing should submit a video, slideshow or written statement explaining why they are the future of journalism. Online readers will vote for a winner, and the ulimate prize is a job as a journalist with “Publishing 2.0: the (r)evolution of media.”

The details and entry guidelines can be found at the contest web site.

Smart YouTube video: A Vision of Students Today

Monday, December 8th, 2008

I’ve been thinking lately about how to best communicate to the college students I work with, and was reminded of this video.

It’s a very smart look at the way technology changes the way we talk, read, write, and learn. It looks like Kansas State is doing some very interesting work in digital ethnography. I’m looking forward to learning more about the program they have and the work their students are doing.

December Networking Night

Friday, December 5th, 2008

The annual Grand River Connection Holiday Gala will be held Tuesday, December 16th, at the Harem Urban Lounge from 7-9 PM.   A $5 cover charge and a non-perishable food item for the Lansing Food Bank will get you in the door.

For more information, visit the Grand River Connection site.