Archive for January, 2009

Networking with Twitter

Saturday, January 31st, 2009

Twitter is a powerful tool for connecting with people, both professionally and personally. But it’s also a tool that can be overwhelming for new users and underutilized by regular users.

John Phillips, a fellow Professional Writing alum, recently blogged about how he uses Twitter. He does a fantastic job of breaking down his approach to networking with tweets, starting with what to post and who to follow. It’s a great read for people who are new to Twitter and need an idea of how it can be used. It also has some reminders for avid Twitter users on how to best utilize the tool.

The tip that resonated the most with me was John’s advice about following vs. followers. As someone who uses Twitter as one way to keep up with people overseas, I have to pick and choose who I follow. While it would be great to see all the useful tweets from some of the top industry Twitterers out there, I simply can’t keep up when I’m already at least 12 hours behind the conversation. By being selective about who I follow, I’m able to do the same as John: avoid information overload and keep my Twitter experience meaningful.

Check out the rest of the tips over at John’s blog, Tales of a Designer, and join in the conversation about how you use Twitter.

In the Workplace with Kristen Byers

Monday, January 26th, 2009

Name: Kristen Byers
Title: New Media Development Specialist
Website/Blog: www.kristenbyers.net
Location: Monterey, CA

Kristen Byers

Tell us about your educational/professional background.
I graduated from Michigan State University in 2008 with a B.A. in Professional Writing. I worked a variety of jobs while attending MSU, most of them related to web design or online marketing. After graduation, I spent the summer in West Lafayette, Indiana, working as the Online Digital Content Intern for Purdue University.

Tell us about your current job.
I currently work as the New Media Development Specialist for the Monterey Institute of International Studies, a graduate school that offers a handful of internationally focused degrees. Since my position is brand spanking new, I’ve basically been creating my own job description and it’s been both fun and challenging. MIIS actively uses a variety of new media for recruitment and other purposes: the Institute has active presences on Flickr, YouTube, Facebook, and iTunes U, just to name a few. We also make extensive use of blogs, wikis, and Moodle, an open source learning management system.

It’s my job to make sure these web presences accurately reflect the Monterey Institute and its mission.

What does a typical day look like for you?
This really, really varies. Some days are filled with meetings, other days it’s just me sitting in my office bonding with my iMac. Most days I can be found in my office or in the Digital Media Commons. The DMC is a cool technology lab designed to help MIIS faculty, staff, and students learn more about creating and publishing their own digital media.

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Open Editor Position at MSU Press

Monday, January 19th, 2009

The Michigan State University Press has an opening for an Editor.

Job duties: Assists managing editor in team environment to expedite the publication process for highly specialized scholarly journals; follows established work flow for assigned journals from manuscript delivery through print and dissemination, including copyediting of electronic files; assists with production of marketing and advertising materials; tracks conference schedules and sends related shipments according to required timeframes; assigns and monitors student projects.

The deadline to apply is Jan. 29, 2009. Visit www.jobs.msu.edu for more information. The posting number is 2925.

Good luck!

In the Workplace with Amy Nalette

Sunday, January 18th, 2009

Name: Amy Nalette
Title: Associate Acquisitions Editor
Website: www.pubint.com
Location: Chicago, IL

nalette_pomo

Tell us about your educational/professional background.
I double majored at MSU in Spanish and Professional Writing. I plan to pursue a master’s degree next – hopefully soon!

Tell us about your current job.

Publication’s International, Ltd. (PIL) is a privately owned Children’s Book Publishing company in the suburbs of Illinois. We create two different types of Children’s books: Electronic books (with all sorts of buttons that play sound effects, music, voices, etc.) and Quiet books (your typical storybooks without any sound component). We create books that feature licensed characters.

So for example, we work with Disney to create books featuring the Disney Princesses, Cars, Finding Nemo, High School Musical, Hannah Montana, Mickey Mouse Clubhouse, etc. (the list goes on and on).  Additionally, we work with Sesame Street, Nickelodeon, HIT Entertainment (Thomas the Tank Engine), Marvel, Dreamworks, and more.

My title is Associate Acquisitions Editor, but being an acquisitions editor at PIL is quite different than a typical publishing company. We do not accept outside manuscript submissions from anyone, because we create everything ourselves in-house. We have teams of editors, art directors, production editors, sound designers, animators, etc. that are assigned to each project. Every acquisitions editor in my department is assigned a different licensor that she works with daily. I am the acquisitions editor for Disney! Well, actually, since Disney is our biggest account, we had to split it in half. So I am responsible for all of Disney Quiet Books and another girl is in charge of Disney Electronic Books.

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MCC Millennials discuss networking

Saturday, January 17th, 2009

For those who weren’t able to attend the MCC Millenials networking event on January 16, check out what the young professionals had to say about networking.


MCC Millennials Discuss Networking from Shauna Nicholson on Vimeo.

Some of their great advice:

  • Build your network before you need it.
  • Be yourself and make friends.
  • Use social media.
  • If you’re a recent grad, utilize your network of faculty and fellow students.
  • Join groups like MCC Millennials that help young professionals transition into networking.

Lessig on The Colbert Report

Monday, January 12th, 2009

In case you missed it, Lawrence Lessig was recently featured on Comedy Central’s The Colbert Report.

Lessig is a professor at Stanford Law School, and has spent most of his career focusing on the law and technology as it relates to copyright.  He is also the author of Remix: Making Art and Commerce Thrive in the Hybrid Economy.

Be sure to check out Martine Courant Rife’s guest post on copyright and digital writing.

In the Workplace with Justin Sailor

Monday, January 12th, 2009

Name: Justin “Bugsy” Sailor
Title: Freelance Web Developer, Aspiring Photographer, and Renowned US Traveler
Website/Blog: www.bugsyrocker.com
Location: Marquette, MI

Justin Sailor

Tell us about your educational/professional background.
My home is the Upper Peninsula, where I was raised through high school and am proud to represent my Yooper heritage. After high school, I found myself at Michigan State University where I spent five years, finishing with a B.A. in Advertising and a B.A. in Sociology. However, when I wasn’t working on my degrees, I continued to stay busy pursuing my passions in photography and web development.

After graduation, I started and completed my biggest project to date: a yearlong 50-state tour of the United States. Through a lot of hard work and a bit of luck, I was able to get sponsorship from Jeep, national press, and stay in over 100 households of people I had never met. I documented it with 12,000 photos and over 400 blog entries, and ate better than any other time in my life. It also led me to bring the first squirrel to go to all 50 states. That finished up in September 2007, and you can read more at www.hometowninvasion.com.

Tell us about your current job.
Since coming down from the clouds after my trip, 2008 has focused on my freelance photography and web design work, mostly working with small businesses across Michigan. With my latest web projects I have been putting more emphasis on the power of search engine optimization, search engine marketing, social media, and web analytics.

Another of my projects started in February 2008 and can be seen at www.yoopersteez.com. After seeing all 50 states, I collected nearly as many t-shirts and was a little inspired by it. I knew that after finishing my tour across the country I wanted to come back to my roots in the Upper Peninsula. It was clear that the U.P. could use a quality website and product that didn’t involve any stereotypes.

Since its inception, Yooper Steez has delivered t-shirts to over 30 states and have been photographed on five continents. It has allowed me to network with Yoopers across the world. It has been an incredible learning experience, not only to start my own business, but to find the potential in a very small niche market.

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Caught on tape: PW @ MSU

Thursday, January 8th, 2009

The Viva PW website recently published video interviews with Dànielle DeVoss, Director of Michigan State University’s Professional Writing (PW) program.

The videos cover:

  • skills developed in core PW classes
  • types of careers available to PW students
  • types of media a PW student will use
  • what distinguishes PW from other writing-based majors
  • how PW alums have found their training useful

Check out the videos to see not only what MSU’s PW program offers students, but also to get some excellent language on what professional writing is and why professional writers are essential.

For example, one of the videos includes a great quote from Marissa Hayes, MSU PW alum, about what professional writers do:

“Professional writers can efficiently communicate both onscreen and in print through writing, design, and style. Professional writers have the ability to thoughtfully support their decisions and methods through clear and concise interpretations and explanations. Our experience with visual and document design, rhetorical principles, web authoring, and a range of writing in different contexts makes us more cultivated professionals.”

Head over to the student-produced Viva PW site for more information about professional writing skills and careers.

Networking Opportunity: MCC Millenials

Wednesday, January 7th, 2009

Motor City Connect (MCC) Millenials is hosting a networking event on Friday, January 16 at 5pm in Royal Oak, MI.

MCC Millennials is a group for young professionals and entrepreneurs of Generation Y, and is an extension of Motor City Connect, which provides networking opportunities for some of the top professionals in the Detroit area.

Friday, January 16, 2009
5:00pm – 9:00pm @ Commune
419 South Main Street
Royal Oak, MI
RVSP on Facebook

In the Workplace with Stephanie DeVos & Brian Josefowicz

Tuesday, January 6th, 2009

Names: Stephanie DeVos & Brian Josefowicz
Titles: Copy Writer & Bloggist and Owner & Operations
Website/Blog: www.ThePhotoboothCompany.com
Locations: Steph – Redondo Beach, CA; The Photobooth Company – Muskegon, MI

Stephanie DeVos & Brian Josefowicz

Tell us about your educational/professional background.
Well, both Brian and I attended a little school in Allendale, MI, the nation’s leader in division II football, Grand Valley State University. I graduated with my Bachelors in Public Relations and Advertising. I basically ran out of money and decided a degree in communications was the best bet for me.

Brian started out with a photography degree, switched to economics for a while, then switched again to business. After getting a smattering of knowledge in each department, he decided it was best to put the school money to better use and started his own photography business.

Brian and I had been friends for a few years when he got into the photobooth biz and asked me to help out with a few things because, as he says, he has the writing ability of a four year old. Over the years, the company has grown and so has our love for taking crazy pictures of ourselves and others.

Tell us about your current job.
We both are actually involved in a few different things right now, to keep things interesting for me and to hold Brian’s attention since he gets distracted easily. My full-time job is at a print media advertising company near Los Angeles where I sit at a desk and talk on the phone most days. On the side I work with Brian putting together promotional pieces, writing the copy for the site and blog, and brainstorming creative new ideas for the company. I also do a little freelance writing for a site in LA when I have a spare moment. Brian, on the other hand, runs a small answering service Monday through Friday and has recently began dabbling in technical consulting and data storage when he isn’t knee deep in photostrips.

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