If there is one thing I’ve learned from my work experience so far, it’s that planning and managing projects is essential.
Check out Nick Lucido’s post “How to Write a Communications Plan” at PR Start. He interviews Kelly Rossman-McKinney of The Rossman Group and outlines an eight-step process to planning strategic communications.
I strive to effectively manage multiple small projects week-to-week, so what I might add to Nick’s post is simply to follow through and be consistent. My projects tend to be on a smaller scale and are more frequent. Right now I have three separate documents on my desk detailing communications strategies for three separate projects. It can be a lot to manage, but I’m finding ways to stay organized to keep up on the deadlines. For example, I’ve started making weekly master due date calendars. This can be considerable work up front, but as a one-woman office, it helps to keep me on track and see the big picture.
What strategies and tactics do you use to plan effective communications?
Tags: communications, Lansing, Nick Lucido, public relations, The Rossman Group