Comments on: Pepsi Throwback brings back more than logos http://beyondwordsblog.com/2009/05/12/pepsi-throwback-brings-back-more-than-logos/ Tue, 19 Jul 2011 12:31:06 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Bugsy http://beyondwordsblog.com/2009/05/12/pepsi-throwback-brings-back-more-than-logos/comment-page-1/#comment-2686 Bugsy Sat, 06 Jun 2009 21:18:53 +0000 http://beyondwordsblog.com/?p=466#comment-2686 i want more throwbacks! i wish apple would do this with the rainbow logo. imagine if they threw that logo on the macbook... i would salivate instantly. i want more throwbacks! i wish apple would do this with the rainbow logo. imagine if they threw that logo on the macbook… i would salivate instantly.

]]> By: Lindsey LaTour http://beyondwordsblog.com/2009/05/12/pepsi-throwback-brings-back-more-than-logos/comment-page-1/#comment-2657 Lindsey LaTour Wed, 13 May 2009 12:35:02 +0000 http://beyondwordsblog.com/?p=466#comment-2657 I agree, the Pepsi campaign is less consistent. They are using something very similar to the prototype on the race cars, so I am not sure why that classic circular design isn't carried through on the bottles. It was the Mt. Dew packaging that first caught my eye, and only after reading "throwback" on the Pepsi label did I realize that it was a joint campaign. The Pepsi design doesn't say have the same nostalgia for me. I agree, the Pepsi campaign is less consistent. They are using something very similar to the prototype on the race cars, so I am not sure why that classic circular design isn’t carried through on the bottles.

It was the Mt. Dew packaging that first caught my eye, and only after reading “throwback” on the Pepsi label did I realize that it was a joint campaign. The Pepsi design doesn’t say have the same nostalgia for me.

]]> By: Angela Shetler http://beyondwordsblog.com/2009/05/12/pepsi-throwback-brings-back-more-than-logos/comment-page-1/#comment-2656 Angela Shetler Wed, 13 May 2009 00:23:52 +0000 http://beyondwordsblog.com/?p=466#comment-2656 The Mountain Dew throwback design feels more retro than the Pepsi throwback design, and I'm a bit surprised they didn't go with something closer to the <a href="http://www.bevreview.com/2009/02/19/bottle-designs-revealed-for-pepsi-throwback-mountain-dew-throwback/image_pepsithrowbackmountaindewthrowback_alt2/" rel="nofollow">prototypes</a> to really emphasize the "new" old look. But branding aside, I'm glad to see they have made the switch back to real sugar and I hope it's not a limited gimmick. The Coke here uses real sugar and the taste is so much better! The Mountain Dew throwback design feels more retro than the Pepsi throwback design, and I’m a bit surprised they didn’t go with something closer to the prototypes to really emphasize the “new” old look.

But branding aside, I’m glad to see they have made the switch back to real sugar and I hope it’s not a limited gimmick. The Coke here uses real sugar and the taste is so much better!

]]>