Comments on: MSU brand redesign sparks criticism http://beyondwordsblog.com/2010/01/22/msu-brand-redesign-sparks-criticism/ Tue, 19 Jul 2011 12:31:06 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: beyondwords | a blog for professional writers, editors, and designers » Blog Archive » MSU abandons logo change http://beyondwordsblog.com/2010/01/22/msu-brand-redesign-sparks-criticism/comment-page-1/#comment-3383 beyondwords | a blog for professional writers, editors, and designers » Blog Archive » MSU abandons logo change Fri, 05 Feb 2010 14:28:36 +0000 http://beyondwordsblog.com/?p=1423#comment-3383 [...] erupted last month after news leaked of a Michigan State University brand redesign, set to be launched in April. At the time, the official statement from MSU was that the new helmet [...] [...] erupted last month after news leaked of a Michigan State University brand redesign, set to be launched in April. At the time, the official statement from MSU was that the new helmet [...]

]]> By: Angela Shetler http://beyondwordsblog.com/2010/01/22/msu-brand-redesign-sparks-criticism/comment-page-1/#comment-3317 Angela Shetler Tue, 26 Jan 2010 00:45:11 +0000 http://beyondwordsblog.com/?p=1423#comment-3317 Brand New, the corporate and brand identity blog from Under Consideration, on "Angry Spartans": http://www.underconsideration.com/brandnew/archives/angry_spartans.php Brand New, the corporate and brand identity blog from Under Consideration, on “Angry Spartans”: http://www.underconsideration.com/brandnew/archives/angry_spartans.php

]]> By: John Phillips http://beyondwordsblog.com/2010/01/22/msu-brand-redesign-sparks-criticism/comment-page-1/#comment-3298 John Phillips Fri, 22 Jan 2010 22:25:10 +0000 http://beyondwordsblog.com/?p=1423#comment-3298 I really like the new logo. I think it will grow on everyone though. While I understand that people were used to the old one, people are also not too receptive of change. Just like how thousands of people complain about Facebook redesigns and start groups. It's also much harder to admire when it's not in context of products the logo will be on: football helmets, t-shirts, etc. I think people will grow to like it. So I think the redesign is great, and what better brand to have help you out than Nike. Though I'm wondering if it was actual Nike that helped, or the agency that does most of Nike's work, Wieden+Kennedy. I really like the new logo. I think it will grow on everyone though. While I understand that people were used to the old one, people are also not too receptive of change. Just like how thousands of people complain about Facebook redesigns and start groups.

It’s also much harder to admire when it’s not in context of products the logo will be on: football helmets, t-shirts, etc. I think people will grow to like it.

So I think the redesign is great, and what better brand to have help you out than Nike. Though I’m wondering if it was actual Nike that helped, or the agency that does most of Nike’s work, Wieden+Kennedy.

]]> By: Anna Taylor http://beyondwordsblog.com/2010/01/22/msu-brand-redesign-sparks-criticism/comment-page-1/#comment-3295 Anna Taylor Fri, 22 Jan 2010 14:13:04 +0000 http://beyondwordsblog.com/?p=1423#comment-3295 I can't stand the new logo. I'm not too sure why money needed to be spent fixing something that wasn't broken, but that's just me! I can’t stand the new logo. I’m not too sure why money needed to be spent fixing something that wasn’t broken, but that’s just me!

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