I probably do it more than I should. It’s so simple, anyone can do it—and many do. I’m talking about googling yourself, of course, which some may say is akin to vanity and just a way to see how many hits you get by searching your name. But it’s also a good way to track your online identity and see what employers see when they google you.
Alec Brownstein is a copywriter who took that concept and put a creative spin on it. He used Google AdWords to grab the attention of top advertising creative directors in New York City, who were met with a message from Alec when they googled themselves.
Just five names and $6 later, Alec’s Google Job Experiment got him noticed. He was invited to interview with four of the five creative directors, received two job offers, and now works for Y&R New York.
What’s the takeaway from Alec’s experiment? Make yourself memorable. His tactic worked because it was original while still relating to the field of copywriting, where it’s crucial to be aware of keywords for search engine optimization when writing for the web. Whether you design a stellar leave-behind or challenge the traditional resume format, there are all kinds of ways to grab the attention of potential employers that show both your talent and your knowledge of the field. So what is your creative job experiment?
Tags: jobs
PEW just released a survey, Reputation Management and Social Media, that shows 57% of adult internet users have used a search engine to look up their name.
“Young adults, far from being indifferent about their digital footprints, are the most active online reputation managers in several dimensions.”