Archive for the ‘Career’ Category

Guest Blog: The value of student internships

Wednesday, September 22nd, 2010

Last week, I had the honor of returning to the old classroom of my undergraduate days to speak to future professional writers about what our field is all about. The experience filled me with both nostalgia and excitement of being on the old grounds, and it made me reflect on just how far I’ve come since the days I came daily to that room. It was a treat to sit beside some of my old professors instead of on the other side of the teacher/student relationship. I felt, for a moment, like I’d “made it” (I’m not entirely sure what “it” is in this case, but hopefully you understand what I mean).

At one point in the conversation, the question arose: “What didn’t the major do to prepare you that you wish it did?”

I had a difficult time with this question, mostly because I had a very diverse college career. My time in Computer Science taught me how to learn new programming technologies and took care of the technical side that many students have said MSU’s Professional Writing program sometimes lacks. My time in the Communication Arts and Sciences major as a cognate taught me about other genres, like video and audio and a little on Flash, that I didn’t have the chance to explore in my major either. But the big takeaway I had by my final year for college wasn’t anything the major did wrong, but something in general that college doesn’t prepare you for.

College doesn’t prepare you for actually working in any given field. It is for that reason that I cannot stress enough to any current college student, and especially students of Professional Writing, to get an internship while you’re still in school.

Let me explain what I mean by that. I’m not trying to say that you do not learn skills in college that you will use in your job; that would be untrue. What I am saying is that while in college, you are using these skills as part of your class. Your “client” and your “audience” will always be your teacher, who in most cases is a single individual. Your “deadlines” are set in stone, and you are given obvious guidelines as part of your project. The members of your team will be your academic peers, ensuring you can know certain things about their skill level and expertise and your ability to relate to them in general.

These limited variables are not true in the actual working world. Your client could be a major organization who has designated a representative to your group that cannot spare more than one hour a week to talk to you about the project. Your deadline may or may not be a reasonable amount of time to do the work that has been requested. Your project guidelines may be completely undefined as the client doesn’t know or maybe even care what they want from you other than “a website, and a better one than the one we have right now.” It’s up to you to figure out what “better” means and how to do it in their budget and time line. Furthermore, your client may or may not provide you with valid information regarding your audience, and you and your team might not have time to further investigate that yourself. Even if you figure all this, your team may consist of individuals who are much younger or older than you, and at different stages of knowledge and training in the fields relevant to this project.

Any number of those mysteries could occur in any combination on a project you are assigned in the work world. Upon dealing with such amazing challenges, you may quickly find that a field you thought you would enjoy is actually fraught with a lot of things you can’t stand.

For that reason, students should strive to get work experience in the field they are interested in while they are still working on their undergrad. For students at MSU’s PW program, there is no shortage of internship opportunities in the area, and the faculty and staff within the program are great at finding and tracking these opportunities down.

For myself, I went through my time in the PW program expecting to graduate and become a technical writer. In the classroom I enjoyed technical writing and the challenge it presented to speak on complex topics and yet keeping the language simple enough for readers not within the field to understand. Doing this sort of work struck me as a way to find a stable career in nearly any field, and would give me an excuse to spread my focus across as many of my interests as I wanted.

I got an internship working for a group on campus that was trying to update a severely out-of-date manual on the aerial application of agricultural chemicals (or “crop-dusting” as we tend to actually call it). While I enjoyed the challenge of the writing, I quickly found out that the organization I was with had too many other projects on their plate that stopped them from focusing on making this document effective. My editor did a quick job revising my work, and the discussions about the effectiveness of one approach or another that I wanted to happen didn’t really happen. The project’s manager would often accept my chapters and leave me for days without work, offering no suggestions as to how I could spend my time. Despite finishing my part of the project before its deadline, it never moved beyond that and as soon as the internship was over, I wasn’t convinced that it was going to go anywhere anytime soon.

During the same summer, I began working as a web developer for another organization on campus as second part-time job. I was quickly surprised at how much more thrilled I was at the challenges this job provided me over technical writing, as it allowed me more freedom to explore my artistic side as a designer, my coding side when writing HTML and CSS, and my writing side when I’d be asked to write training documents for our clients. It felt like a perfect match and it was from that experience that I realized that I would get such enjoyment turning web development from what was at that time a hobby into a career. The web work often suffered similar problems with feedback delays and deadline shuffles as the writing one, but I found them less frustrating there. That’s because I found the work itself so much more rewarding that the frustrations that came with the job were minor compared to the joy success brought me.

When summer ended, I had to choose one job to continue — I couldn’t keep them both as a full-time student. I discussed the matter with both of my employers, but after the technical writing internship made it pretty clear I wouldn’t really have work to do again until October, I continued on as a web developer.

This valuable lesson was something I could not have learned in the classroom. I had to learn it in the trenches of the work world.

So students! Ask yourself what you’d like to do when you graduate. It’s okay if you are conflicted between two or three things. Try to create an academic schedule that will allow you try all of them while you are still a student, and get a feel for what your true calling is. You don’t want to end up in your late-20s, unhappy with your job because you didn’t ask these questions as a student. Likewise, the effort will give you work experience that you’ll find will make you all the more desirable to a possible employer.


About the Author

Adam Robert Clegg is a Web Developer for Michigan State University’s University Relations Division as part of their Web and Social Media Team. You can see his completed works on his portfolio. When he’s not coding web pages, he’s “pwning n00bs online” and tweeting about it.

Exiting with style

Saturday, August 14th, 2010

Two weeks’ notice and a letter of resignation—that’s what quitting your job usually entails. But last Monday, people rallied behind two very different methods: an emergency slide and a whiteboard.

The first story that caught the media’s attention was that of JetBlue flight attendant Steven Slater. Here was an employee who had worked in the industry for 20 years, but an altercation with a passenger after landing led to expletives over the intercom and a dramatic exit via the plane’s emergency slide. Slater was later arrested and charged with criminal mischief and reckless endangerment.

The second story was of assistant Jenny, who quit by taking photographs of herself using a whiteboard to explain why, and then emailing the photos to the entire office. The photos told the story of a young woman trying to work her way up in a brokerage firm, but finally got fed up with her sexist boss. It wasn’t long before the “whiteboard girl” was exposed as a creative prank.

We’ve all had jobs we haven’t loved, which is why these stories resonated with so many. These are people who did what many dream of doing, and they were lauded as heroes for not only quitting jobs that they hated, but for doing so in a way that could not be ignored. It was Office Space come to life, and like the comedy, both stories generated laughs and cheers. It didn’t matter that one of them wasn’t even real.

But what about professionalism?

Even on days when we don’t like our jobs, bosses, customers or coworkers, there is still the need to be a professional. “Jenny” isn’t real, but Slater is, and he has already said he wants his job back. Yet his 20 years of experience are now overshadowed by a single day’s actions.

While quitting a job is never easy and emotions often come into play, taking a moment to put business etiquette first will reward you longer than 15 minutes of infamy. If you’re going to make an exit, do it professionally. That’s style.

Portfolio Showcase: Summer Edition Round-Up

Tuesday, August 3rd, 2010

This summer, we launched the first edition of our Portfolio Showcase series, featuring the online portfolios of writers, editors, and designers. Today we’ll take a quick look back at the visual inspiration, design processes, and creative advice they shared. Click on the respective thumbnail to read the complete showcase.


Sacha Greif, web designer | sachagreif.com

[Set] your goals first. Do you want to get new clients? Raise your profile by writing witty blog posts? Target a special niche? Get hired? If you’re not sure, the easiest and safest route is always to put your work forward. [...] potential clients want to see your work, not become your best friend or comment on your blog.

Matthew Allard, fiction writer | matthewallard.com

Start sending people to your portfolio site! Business cards are an affordable take-away. Super easy. I know they seem like something reserved for a company man. But you are the CEO of yourself. You are the product/brand to someone who may want your work or expertise.

Joe Sak, web developer | joesak.com

For me, the writing is the centerpiece of my portfolio. It aims to communicate effectively and comprehensively my contribution to the teams and clients I have had the pleasure of working with. [...] Pick your favorite work, write about it freely, don’t nitpick yourself to death, and just start sharing with others.

Sarah Jackson, designer & illustrator | sarahjackson.ca

[...] more than anything else, I needed my site to reflect me: my personality, my quirks, my uniqueness! Opposed to what some people may believe, I think that clients hire people, not just skills. Generally they hire someone that they know can do the job AND that they will like to work with.

Victoria Pater, graphic designer | victoriapater.com

[...] find a platform that works for you (whether if be WordPress, Indexhibit, Cargo, or Squarespace), then customize it. They have all the main elements you need, plus the social and community aspects are already built in.

Kristen Byers, designer & writer | kristenbyers.net

Remember that your digital portfolio is an ongoing process — it’s never really “done”. I have found that the best time to work on my portfolio (and resume, for that matter) is when I’m not actively seeking employment. That way the pressure is off and I feel much more relaxed about my design and content decisions.

Grace Smith, freelance web designer | postscript5.co.uk

If you’re not giving an overview of each piece of work in your portfolio, you are missing a valuable opportunity to showcase your skills and expertise on each particular project. You don’t need to write an essay, but it’s your chance to shine by giving some details that will allow each potential client to appreciate each piece not just on an aesthetic level, but on a practical client project level too.


Thank you to all the featured professionals for sharing with us! We will be featuring more portfolios this fall, so if you would like to share your portfolio or one that has inspired you, please share links in the comments or email us.

Behance and LinkedIn launch Creative Portfolio Display

Sunday, July 25th, 2010

LinkedIn, a networking site for professionals, is a great place to make new connections, learn about new opportunities, and promote your experience. But while it allows for users to customize their profiles with links to their portfolios, it hasn’t allowed for a more visual display—until now.

Thanks to a collaboration with the Behance Network, creative professionals can now showcase their work on their LinkedIn profiles with the help of a new app, Creative Portfolio Display.

Here’s how it works:

  1. Sign in to LinkedIn and install the app (More > Application Directory > Creative Portfolio Display).
  2. If you don’t already have a portfolio on Behance, then you’ll need to upload your work there first. It’s free, and you can upload multimedia projects as well as embed media from sites like Vimeo, Flickr, and YouTube.
  3. Upload as many projects as you like (personal or professional), and then choose the ones you want showcased on LinkedIn.

Once you have your work ready to go, people viewing your profile will be able to browse your portfolio without leaving LinkedIn. And once you’re a part of the Behance Network, there are even more opportunities for employers and other creatives to find you.

To find out more about what Behance has to offer, take the tour and check out their Creative People on LinkedIn group.

Advice for Young Creatives

Monday, July 19th, 2010

Behance asked attendees from the 99% Conference what they wished someone had told them when they were just starting out. The result is five minutes of great advice for young professionals about collaborating, running with ideas, and much more.

Guest blog: Work on yourself before looking for work

Thursday, June 17th, 2010

The other day I received an email to the Tridea inbox. It was a student in search of a job. Now, normally I don’t respond to these emails, because we’ve never looked at hiring, and are no longer in business, but this one I couldn’t ignore. This person needed help. Here is the original email, with the name removed:

Dear Employer:

Thank you so much for taking the time to consider my credentials for this position. I have been a dedicated Graphic Designer for over four years. Design is not only my career goal but also my lifestyle, education and passion. This opportunity would not only allow for my creative expression, but also my career advancement. I am motivated, creative, team oriented and individually resourceful. I am proficient in Adobe Creative Suite (CS4 Edition) and Microsoft Office. I am particularly experienced with Adobe InDesign and very interested in print design. I am looking for a professional position where I can grow as a designer and as an individual. I assure my employer that I will not only meet but surpass the expectations of my position. Due to my efficiency and professional perseverance, I am looking for a full time or part time position, with generous compensation and a benefits package. Both my resume and my portfolio link will be attached to this application. Please feel free to contact me at the number or email address listed below. Once again, thank you so much for taking the time to review my resume and portfolio.

I didn’t even know where to start. So I decided to not beat around the bush at all, and give her my dead honest opinion of what I thought of her cover letter/email and resume. I left her with a few solid tips on what she needed to do to improve herself before future employees would take her seriously. This is my response:

Hey [Name Removed],

Thanks for contacting Tridea. Unfortunately, we are no longer in business, we’ve just been late on taking down our site. But I’m responding to this email because I want to give you a few tips when searching for a position…

First off, without beating around the bush, your cover letter/email is bland and generic. You should always personalize your email. If you don’t have a name, do some work and find a name. It shows that you’ve done some work on your end, and makes the person feel that you are talking directly do them. The tone of your cover lever seems like you copy/paste that into every single company that you send this email out to. That’s not a good thing.

Second, along with personalizing every email, you need to tell these companies how they can benefit from you. In other words, what value do you provide them? Why should they hire you? You should mention this in your cover letter, and be prepared to answer it in interviews. If you can’t answer it, then maybe they shouldn’t hire you, right?

Third, your resume needs work. Prove that you’re a graphic designer, and put some work into designing a resume that sets you apart (visually) from others. Right now, it looks generic, and if I’m a company hiring, I won’t spend more than a couple seconds looking at this before I’m on to the next one. And the fact that you don’t have a ton of industry experience doesn’t help you, so that’s even more reason why the design of your resume should be badass.

Also, only list positions that matter. In other words, if they have nothing to do with the job you’re going after, get rid of it. It’s better to have a little information than too much info with fluff. So the cashier, customer support, data entry, and admin support…. get rid of it. Instead, maybe list out the freelance projects you did, and explain what you did with them.

Here is an example of my resume that you can look at, and hopefully it helps: http://www.jwphill.com/resume.pdf

Sorry if I’m being harsh, but I feel the need to help out fellow designers. And if you’re serious about getting a full time job in this industry, then you need to put in a little more work for yourself, and how you market yourself. Because if you don’t take the time to carefully market yourself, why should a company pay you to do theirs.

If you’re a student, or just looking for a creative job, put some work into yourself. Don’t half-ass your approach. Prove to your [potential] future employer that you care enough about your own professional presentation, that you’re worth investing in. Get creative with your cover letter, and definitely design your resume so that it doesn’t look like every other default design that probably gets shredded because it’s boring.

So why did I do this? Why not just archive the email and move on with life? Well, because I care. If I was a student, I would want to know how to better myself and my approach. This email made me wonder, “Is this what students are doing to get jobs?” This should not be a representation of current design students and the school that she’s coming out of. And because I love this industry, I want to do my part in helping others get into this industry, because it’s awesome.

So I hope these tips are useful to others, and I’d be glad to give more tips if interested. But don’t be like the example above when going after a job, unless you’re looking for an instant rejection.


About the Author

john-phillipsJohn Phillips is a user interface designer, creative thinker, and entrepreneur. He is very active on Twitter, as well as other places on the web like his blog, Tumblr, Facebook, Daily Booth, and more.

Job searching and creativity

Tuesday, May 18th, 2010

I probably do it more than I should. It’s so simple, anyone can do it—and many do. I’m talking about googling yourself, of course, which some may say is akin to vanity and just a way to see how many hits you get by searching your name. But it’s also a good way to track your online identity and see what employers see when they google you.

Alec Brownstein is a copywriter who took that concept and put a creative spin on it. He used Google AdWords to grab the attention of top advertising creative directors in New York City, who were met with a message from Alec when they googled themselves.

brownstein-experiment

Just five names and $6 later, Alec’s Google Job Experiment got him noticed. He was invited to interview with four of the five creative directors, received two job offers, and now works for Y&R New York.

What’s the takeaway from Alec’s experiment? Make yourself memorable. His tactic worked because it was original while still relating to the field of copywriting, where it’s crucial to be aware of keywords for search engine optimization when writing for the web. Whether you design a stellar leave-behind or challenge the traditional resume format, there are all kinds of ways to grab the attention of potential employers that show both your talent and your knowledge of the field. So what is your creative job experiment?

Student perspective: Design jobs

Friday, February 26th, 2010

If you are a student or just starting out in your career, then you definitely need to check out the Design Jobs series from Andrea Zagata.

You might remember Andrea as the designer behind the creative leave-behind we featured last fall. Andrea is also a journalism senior at Michigan State University, and she recently shared her perspective on searching for a design job in a four-part series.

First up—putting together a design application packet from cover letter to clips. Need help choosing your best work? Andrea shares how to cut your clips in part two.

Once you’ve sent your application packet to potential employers, it’s time to get ready for interviews. Andrea offers insight from her experiences as both the interviewer and the interviewee.

The series wraps up with a guest blog from MSU alum and freelance graphic designer Daniel Thai on networking, showing how connections made face-to-face and online can lead to freelance work and valuable contacts.

The Design Jobs series offers a lot of valuable advice, even for non-designers, so be sure to check it out along with the rest of Andrea’s I Shot the Serif blog.

Life in Michigan

Wednesday, December 2nd, 2009

I came across this blog post via my Twitter network and found it to be very inspiring.

Kate Tykocki, the author of the post, is a young professional in Lansing who has found a fulfilling career and social life in mid-Michigan. She writes about what it’s like to live and work here, and I wanted to share her words with our readers—especially those about to graduate from college.

While we all know that it’s tough out there, I think this might help give some perspective to those who think moving out of Michigan is the only option.

If you enjoy Kate’s post, I’d recommend also checking out this follow up post.

Webcast: Everything We Didn’t Know When We Left School

Thursday, November 19th, 2009

Are you a graphic design student or recent graphic design graduate? Andre Andreev and Dan Covert, co-owners of New York design firm dress code and authors of Never Sleep, are offering a one-hour webcast presentation on December 3 for graphic designers who are just starting out professionally.

Andreev and Covert will be sharing their successes and failures as they transitioned from design students to design professionals, such as:

Never Sleep

  • How the design paradigm shifts once you leave the comforts of the classroom
  • How to end up where you want to be, or close to it
  • The best ways to prepare for the reality that follows graduation, i.e. job interviews, landing your first job, making an impact when you start working, learning as you go, and staying happy, creatively

The webcast is only $9.95, and participants will have access to the archived version of the presentation for one year. You can register online here.

Everything We Didn’t Know When We Left School DesignCast
Thursday, December 3, 2009
4 pm EST (Duration: 1 hour)

To learn more about Andreev and Covert, check out their interview with EMPRNT that we featured in April.