Archive for the ‘Editing’ Category

Guest blog: Little Black Dash

Monday, February 22nd, 2010

beyondwords would like to welcome today’s guest blog author, Rebecca Butcher. Rebecca is a recent graduate of Michigan State University and a new resident of New York. She is the editor of everything from your paragraphs to a generation’s array of emotions and enjoys every second of it. Drawing parallels without drawing conclusions is her second favorite activity. You can contact her, tweet her, and even facebook her with your thoughts in general — communication is what she’s all about.


I’ve used and abused em dashes since high school. Every theme paper I wrote was peppered with dashes, and I began to view the illustrious em dash as pepper-punctuation to spice up my otherwise formulaic essay. I had a teacher ask why I chose to use em dashes instead of the more frequently abused comma, but my only reason was that I liked them—they seemed to fit in with my sentences well. Punctuation personality quizzes tell me I’m an em dash. I have, in my course as a writer, editor, tweeter, and Facebook-er, decided that the em dash is the punctuation world’s equivalent of the little black dress.

To clarify before I continue, there are three dashes in all English usage: the en dash (–), the em dash (—), and the 3-em dash (———). Try to think of them as hemlines.

The en dash appears frequently, but has a specific purpose, like, say, a miniskirt. It’s shorter than our little black dash—the length of the letter n. The job of an en dash is to show a range, be it of numbers, amounts, dates, scores—safely anything else that may otherwise require the word to between values. It is a preemptable piece of punctuation, so if a range is proceeded by a preposition like between or from, use the words to, from, or through in place of the dash. It is also a stand-in for the hyphen to avoid ambiguity when connecting hyphenated terms and open compounds. In other words, let the user beware of the en dash; it is difficult to pull off.

The 3-em dash is long and unusual like an evening gown, and you use it only on very formal occasions; that is, in certain types of bibliographic systems when you reference the same author but a different work. Sometimes, too, you use a 3-em dash in place of omitted words, like the black bars over bodies when the person has omitted clothing.

An em dash is a beautiful, functional piece of punctuation, perfectly balanced for all of your writing needs—like the LBD. It can arrest attention in the middle of a word party, exemplify good taste in relating a list, and is appropriate for even the most solemn of written occasions, even showing one overcome—with—emotion—. Its length is just right. The eye slides across the dash and focuses immediately on the words after it. You can see the space it creates, its slim line coming at you from a paragraph away.

The em dash is the most versatile—and not surprisingly, the most common—of all the dashes. Its foremost use is to set off digressions or descriptions within text a little more than normal. With these functions, a pair of em dashes make an interesting alternative to commas, colons, semicolons, and parentheses when used correctly. But be careful—too many will make your text feel breathless, much like how you’d feel wearing a little black dress in a wrestling match.

It’s true that some textual stylists conclude that the em dash is overused and should be avoided unless there are no other options for punctuation. However, it is more likely that they are tired of seeing such a staple misused and mistaken. Either way, the little black dash is one of those things you should always have hanging on your keyboard, a little piece that can do you and your writing so much good.

In the Workplace with Luke Capizzo

Monday, October 19th, 2009

Name: Luke Capizzo
Title: Communications Specialist
Website: twitter.com/capizzol, www.mcul.org
Location: Lansing, MI
Luke Capizzo

Tell us about your educational/professional background.
I graduated from Michigan State University in ‘07 with a dual B.A. in Political Theory and Constitutional Democracy (PTCD, that’s one) and Professional Writing (PW). I really enjoyed studying the leading writers in Western political thought, but I’m employed because of the writing skills, design processes, and use of the serial comma that I learned in Professional Writing. I spent a year at a small PR firm (with varying degrees of success) before taking my current job.

Tell us about your current job.
I’m a communications specialist with the Michigan Credit Union League (MCUL), the state trade association for credit unions. I’m in a department of four people that takes care of media relations, publications, multimedia, web writing (and a little bit of design), social media outreach, and member communications. I handle about half of the media relations load including writing press releases and op-eds, contacting reporters and pitching stories, and general strategizing for media outreach. We get to dabble in the political advocacy side of media communications as well, which I enjoy tremendously.

I also write for four different MCUL publications and am the editor/designer for one of them. We oversee the website content, so I get to do regular updates to the public affairs pages and work with other departments to improve the information architecture, usability, and writing in their areas as well. Our department does video work, generally for web use, so I get to write, shoot, and edit the occasional short video. My boss (the director of public affairs) is a former TV news guy, so I’ve learned a lot about basic video production from working with him. I also tweet occasionally on the company account. (more…)

In the Workplace with Emily Wenstrom

Monday, October 5th, 2009

Name: Emily Wenstrom
Titles: Resident ink slinger, Motion Marketing & Media; Managing editor, Capital Area Women’s LifeStyle Magazine
Websites: www.m3group.biz, www.cawlm.com
Location: Lansing, MI

Emily Wenstrom

Tell us about your educational/professional background.
I graduated from Calvin College with double majors in English and mass media. I worked as a copy editor and later a section editor for the student newspaper there, and held an editorial internship where I wrote for two city magazines before I graduated. I actually got my first taste of marketing through an administrative assistant position – the company put my creativity and writing skills to work by putting me on projects for an internal newsletter, some promotional materials, event planning and Web site writing. I loved that, but the administrative part of my job was unfulfilling and I honestly wasn’t that good at it…so I moved on to full-time freelancing. Now I am Motion Marketing & Media’s (M3) resident ink slinger and managing editor of Capital Area Women’s LifeStyle Magazine (CAWLM).

Tell us about your current job.
As M3’s resident ink slinger, I do a lot of copywriting for a broad variety of materials, from proposals to newsletters to websites to press releases and more. I also pitch a lot of stories and interviews about our clients to newspapers, television, and radio. I’m the primary proofreader for all materials that come out of the M3 office and I also manage social media for various campaigns. I work with the rest of the team on branding, communications plans, and events.

As managing editor of CAWLM, I coordinate the many pieces that must come together to bring the magazine to fruition each month. This includes conceptualizing story ideas, managing freelance writers and photographers, writing articles, editing articles, and working with the rest of our in-house team to keep tabs on ad revenues and layout design. I also oversee our reader outreach, including radio ads, the website, and the Facebook Fan page.

I wear a lot of different hats. It helps me stay creative and on top of my game. I love it. (more…)

In the Workplace, Fall 2009 Edition

Tuesday, September 29th, 2009

I’m excited to announce that beyondwords will be showcasing the talent of more professional writers, editors, and designers in the Fall 2009 edition of our “In the Workplace” series.

Our featured professionals will give us a glimpse into the work they do, from how they create and communicate in their job to how they define professional writing.

The Fall series will kick off on October 5. Until then, get inspired by browsing our past interviews with young professionals.

In the Workplace with Lisa Eldred

Tuesday, April 7th, 2009

Name: Lisa Eldred
Title: Editorial Assistant; Freelance Editor
Website: http://wasabijane.com
Location: Lansing, MI

Lisa Eldred

Tell us about your educational/professional background.
I have a B.A. in English from Grand Valley State University and recently completed an M.A. in Digital Rhetoric and Professional Writing at Michigan State University, with a certificate in Serious Game Design.

Work-wise, I have been at MSU Outreach and Engagement since October 2004, though only recently as a full-time employee. I also do freelance editing for Joe Darden, Professor of Geography at MSU, and helped develop the Beginning Farmers website for Taylor Reid in Community, Agriculture, Recreation, and Resource Studies.

Tell us about your current job.
Outreach and Engagement’s mission is to promote and support outreach work and scholarship across the entire university. My unit works mostly on content development and distribution–so reports, websites, brochures, conference support, ad infinitum. I help maintain three websites, write stories for our annual magazine, and, most frequently, design and edit scholarly reports. Thus far, my freelance work has been of a similar nature.

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In the Workplace with Kathryn Houghton

Tuesday, March 31st, 2009

Name: Kathryn Houghton
Titles: Web Designer and Technical Writer for Eastern Washington University; Web Editor for Willow Springs
Websites: http://kathrynhoughton.com
Location: Spokane, WA

Kathryn Houghton

Tell us about your educational/professional background.
I graduated with a degree in professional writing from MSU in 2008. While at State I worked as a writing and digital consultant at the Writing Center and as an editorial assistant for Fourth Genre, MSU’s literary magazine of nonfiction. Currently I am a graduate student at Eastern Washington University (EWU) studying fiction writing.

Tell us about your current job.
I hold two different positions right now. I work as a web designer and technical writer for Online Learning at EWU. Online Learning basically encompasses all of the online courses and the resources required to maintain them, and so I spend a lot of time working in Blackboard LMS or making updates to the various websites that fall under the umbrella of my division.

My other position is web editor for Willow Springs, EWU’s literary magazine of poetry, prose, and interviews. I am responsible for updating and maintaining the Willow Springs website, which can mean anything from fixing typos and updating staff lists to creating new graphics and contacting authors for featured content. Since this position is also part of the management team, I also get to work in some other areas such as manuscript screening and copyediting.

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In the Workplace with Amy Nalette

Sunday, January 18th, 2009

Name: Amy Nalette
Title: Associate Acquisitions Editor
Website: www.pubint.com
Location: Chicago, IL

nalette_pomo

Tell us about your educational/professional background.
I double majored at MSU in Spanish and Professional Writing. I plan to pursue a master’s degree next – hopefully soon!

Tell us about your current job.

Publication’s International, Ltd. (PIL) is a privately owned Children’s Book Publishing company in the suburbs of Illinois. We create two different types of Children’s books: Electronic books (with all sorts of buttons that play sound effects, music, voices, etc.) and Quiet books (your typical storybooks without any sound component). We create books that feature licensed characters.

So for example, we work with Disney to create books featuring the Disney Princesses, Cars, Finding Nemo, High School Musical, Hannah Montana, Mickey Mouse Clubhouse, etc. (the list goes on and on).  Additionally, we work with Sesame Street, Nickelodeon, HIT Entertainment (Thomas the Tank Engine), Marvel, Dreamworks, and more.

My title is Associate Acquisitions Editor, but being an acquisitions editor at PIL is quite different than a typical publishing company. We do not accept outside manuscript submissions from anyone, because we create everything ourselves in-house. We have teams of editors, art directors, production editors, sound designers, animators, etc. that are assigned to each project. Every acquisitions editor in my department is assigned a different licensor that she works with daily. I am the acquisitions editor for Disney! Well, actually, since Disney is our biggest account, we had to split it in half. So I am responsible for all of Disney Quiet Books and another girl is in charge of Disney Electronic Books.

(more…)

Caught on tape: PW @ MSU

Thursday, January 8th, 2009

The Viva PW website recently published video interviews with Dànielle DeVoss, Director of Michigan State University’s Professional Writing (PW) program.

The videos cover:

  • skills developed in core PW classes
  • types of careers available to PW students
  • types of media a PW student will use
  • what distinguishes PW from other writing-based majors
  • how PW alums have found their training useful

Check out the videos to see not only what MSU’s PW program offers students, but also to get some excellent language on what professional writing is and why professional writers are essential.

For example, one of the videos includes a great quote from Marissa Hayes, MSU PW alum, about what professional writers do:

“Professional writers can efficiently communicate both onscreen and in print through writing, design, and style. Professional writers have the ability to thoughtfully support their decisions and methods through clear and concise interpretations and explanations. Our experience with visual and document design, rhetorical principles, web authoring, and a range of writing in different contexts makes us more cultivated professionals.”

Head over to the student-produced Viva PW site for more information about professional writing skills and careers.

In the Workplace with Lauren Fox

Sunday, June 8th, 2008

Name: Lauren C. Fox
Title: Assistant Editor
Location: Chicago, IL

Tell us about your educational/professional background.
I studied in the professional writing major, editing and publishing track, for four years at MSU. I also worked as a copy editor for The State News for a year before being promoted to copy chief, which I loved doing for a year and a half, and was recognized as Copy Editor of the Year in May 2007. I moved to Chicago to intern at Venus, Chicago Agent and Miami Agent magazines before being hired as News Editor for the magazines.

Tell us about your current job.
In July 2007, I was hired at Associated Publications Inc., where I continue to work as one of two assistant editors of three national magazines: Complete Woman, Sophisticate’s Black Hair and Sophisticate’s Hairstyle Guide. I mostly write content for the magazines, but also do a great deal of editing and securing material via PR and salon contact. I have interviewed various celebrities and their stylists, such as Amanda Bynes (actress) and Cassie Ventura (singer/actress). Some of my favorite pieces are about fitness/diet/exercise, such as how to get bikini-ready in 30 days and an in-depth look at organic food.

What does a typical day look like for you?
Work starts at 8:30 a.m. every day. I typically get into the office and read/respond to emails for about a half hour. After that, it’s nearly impossible to set a schedule. Since I have three different editors, one for each magazine, they likely will call me at least 10 times throughout the day to ask for celebrity photos, updates from PR agencies on different stars and status/progress on my story assignments.

Between that, I generally work on researching and writing stories. I share an office with the other assistant editor and the associate editor, so the three of us work hard but also are friends, so we take time out to talk during breaks. This is the time when we get ideas for stories, as we discuss our weekends, love lives, sex, etc. Anything goes, and everyone shares. I break for lunch around noon, come back and get back to writing. Some days I have five interviews, while some days I have none. Some days I have to write five stories, while some days I’m so bored I organize my files and alphabetize transcripts. It varies greatly from day to day. The office closes at 6 p.m., and the work day is done. We keep such long hours because we have to be in contact with both New York and Los Angeles for PR firms, celebrities and stylists.

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In the Workplace with Lisa Shaw

Saturday, May 24th, 2008

Name: Lisa Shaw
Title: Copy desk intern / fact checker extraordinaire for Coastal Living magazine
Website/Blog: www.lisamarieshaw.net
Location: Birmingham, AL

 Lisa Shaw

Tell us about your educational/professional background.
I graduated from Michigan State University in 2007 with a major in Professional Writing, emphasis in Editing and Publishing, and specializations in English and Journalism. I also have a certification in book publishing from the University of Denver Publishing Institute.

Tell us about your current job.
Fact checking is a lot of what I do, which can be best explained in this video: http://www.funnyordie.com/videos/eae26bb96d.

What does a typical day look like for you?
Google searching, and lots of it. Verifying facts on company Web sites, Visitors Bureau and Chamber of Commerce sites, etc. For stories that focus on families and their homes/businesses, I will call whoever the writer has listed as a contact person to verify name spellings and other details.

Researching and writing a story (roofing products for coastal environments, anyone?) also requires usually a day or two of Googling and phone calls. I also work with our market editor quite a bit, which means calling in products for photo shoots and then re-packing and shipping products back to companies after we’re done with them. Occasionally I write rejection letters and handle PR and reader queries.

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