Archive for the ‘News’ Category

Social Media internship in East Lansing

Wednesday, May 6th, 2009

Michigan State University Federal Credit Union is hiring MSU students to participate in a  social media internship. Students must apply by creating a short YouTube video explaining why they should be hired for the job.

The selected students will also receive some nice perks of the job, including:

- a new Macbook
- a digital video recorder
- a digital camera
- a bi-weekly paycheck…that’s right, it’s a paid internship!

Applications are due July 24, 2009. See the MSUFCU student site for more information.

Professional writing professor to testify about copyright

Thursday, April 23rd, 2009

On May 6-7, 2009, Martine Courant Rife, a professional writing professor at both Lansing Community College and Michigan State University, will be traveling to Washington, DC to testify at the Library of Congress US Copyright Office before the Librarian of Congress and the US Registrar of Copyrights about exemptions to the Digital Millennium Copyright Act (DMCA; Section 1201[a][1] title 17, United States Code).

Every three years the US Copyright office has rulemaking proceedings in order to gather evidence about creating exemptions to the DMCA. The DMCA makes it illegal to hack into a DVD even if the purpose of that hacking is to gather clips to be used as “fair use” such as in remix writing. Specifically, the law states: “No person shall circumvent a technological measure that effectively controls access to a work protected under this title.”

These rulemaking proceedings have taken place three previous times. In 2006, some film professors requested an exemption and were granted that. The exemption reads as follows:

“Audiovisual works included in the educational library of a college or university’s film or media studies department, when circumvention is accomplished for the purpose of making compilations of portions of those works for educational use in the classroom by media studies or film professors.”

The rulemaking process includes submitting comments and responses to comments as well as requests to testify. In general, the educational community is asking for the film studies professor exemption to be expanded. In contrast, groups/companies like Time Warner and the Motion Picture Association of America do not favor such expansion. The hearings will decide this issue, and also decide whether the original film studies exemption will continue into the future.

Martine is arguing both in favor of expanding the exemption to include professional writing students and their teachers, as well as any/all non-commercial use. She’s also arguing in favor of including all DVDs, even those not owned by an institution’s library. Her request to testify can be read here (PDF).

For more information about the DMCA and the rulemaking procedures, click here. The schedule for the hearings is also available for viewing.

Martine’s research is at the intersection of intellectual property and professional writing. She has been teaching at Lansing Community College for nine years, and she recently received her PhD in Rhetoric & Writing from Michigan State University. She serves as an Affiliate Researcher for the WIDE Research Center at MSU, and is also a licensed attorney. She can be reached at martinerife@gmail.com.

Happy Birthday, beyondwords!

Tuesday, April 7th, 2009

Today is the one year anniversary of the beyondwords blog launch!

Thank you to all of our contributors and readers over the last year! We can’t wait to see what the next year brings!

Tropicana redesign goes south

Tuesday, February 24th, 2009

I was shopping at my local Meijer sometime back, when I noticed that Tropicana Orange Juice was sporting some new packaging. I’ll admit it – I even liked the new, modern design. Fast-forward a few weeks, I’ve been reading some design and branding blogs, and it seems the hard-core Tropicana fans are not loving the new look.

Here are some interesting reads on the subject:

Tropicana Squeezes Out Fresh Design with a Peel

Tropicana Discovers Some Buyers Are Passionate About Packaging

Pepsi Takes the Tropic Out of Tropicana

Perhaps it’s because I wasn’t married to the original design that I find this all a little crazy. Tropicana says they wanted to generate attention for the brand, though I don’t think this is what they had in mind. Clearly, their consumers are comfortable with consistency.  I find this snippet from Tropicana’s President particularly interesting:

It was about refreshing and modernizing,” said Tropicana president Neil Campbell. “The entire orange juice category has been in decline for some time. We wanted to create an emotional attachment by ‘heroing’ the juice and trumpeting the natural fruit goodness.”

Emotional attachment indeed. What are your thoughts?

Calling all Professional Writing Alums!

Wednesday, February 11th, 2009

Join the newly created Professional Writing Program Alumni Facebook Group!

msu pw program

This will be a space for news, updates, and job leads from the PW@MSU program!

Please feel free to add your photos and videos from your time in the program or feature the work you are doing since you’ve left!

Old Media >> New Media – Kansan goes online

Monday, January 5th, 2009

The Kansas City Kansan, a GateHouse Media publication, is going online only starting Jan. 10, 2009. All print production will cease. According to an article posted to the newspaper’s web site:

The new KansasCityKansan.com Web site will offer greater opportunity for reader participation through comments and posting their own news and announcements. Businesses and civic organizations, for example, will be able to post their own press releases. Readers will find it easy to share community photos or their own stories and opinions.

As a former employee of Gannett, which has suffered its own economic turmoil over the last few years, I’ve consistently believed in the necessity for newspapers to adapt to the digital age. It’s true, the housing crisis has meant fewer real estate ads and forums like craigslist.org are surely eating into newspaper advertising dollars. Without that stream of revenue, it’s hard for newspapers as we know them to survive. But long before the housing market fell and small businesses were short of cash to spend on ads, the newspaper industry had an opportunity to adapt to the changing times. Now, as the Kansan is demonstrating, they are being forced to go digital and they are cutting jobs in the process. The Kansan is cutting its staff in half.

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Archive 2.0

Tuesday, December 9th, 2008

The Writing in Digital Environments (WIDE) research center at Michigan State University has recently begun its Archive 2.0 project, which involves digitally preserving three Israelite Samaritan Pentateuchs. These scriptures are the first five books of the Old Testament and were written more than 500 years ago. Archive 2.0 will help preserve the texts and increase accessibility.

“Our project aims to provide an online space where two distinct groups of stakeholders in the Samaritan collection – biblical scholars and members of the Samaritan community – can both access and make use of these texts,” said William Hart-Davidson, co-director of the WIDE research center. “A digital archive has the potential to simultaneously preserve artifacts for posterity while broadening access.”

“Beyond access, the system also makes use of the latest in social networking technology,” said WIDE research assistant Jim Ridolfo, who conceived the project. “It will allow users to collaborate with one another on translation or vowelization projects, history or study of the Samaritan language.” (source: MSU News)

Hart-Davidson, Ridolfo, and WIDE interaction designer Mike McLeod are leading this project, and they will travel to Israel this spring to present the prototype design.

This project sounds like a great opportunity to show how digital archiving and social networking technology can increase collaborative efforts. It’s fantastic to see this innovative project being done by the talented people at the WIDE center.

To learn more about this project, please visit the WIDE website.

“I am the Future of Journalism” Contest

Monday, December 8th, 2008

In light of all we’ve been hearing lately about newspaper layoffs, this is very interesting opportunity for new media/blogger types.

Last week Publishing 2.0 announced a very unique contest called “I am the Future of Journalism.” Those interested in competing should submit a video, slideshow or written statement explaining why they are the future of journalism. Online readers will vote for a winner, and the ulimate prize is a job as a journalist with “Publishing 2.0: the (r)evolution of media.”

The details and entry guidelines can be found at the contest web site.

Marketing Michigan

Monday, November 17th, 2008

Tomorrow night I am going to be a panelist for the Michigan State University Professional Writing Program’s town hall meeting, Write Here, Write Now. In preparation,  this weekend I read over all of the student reports about the history of the program, the impact of the Cool Cities Initiative, and why many recent grads choose cities like New York and Chicago over Lansing or Detroit. The students certainly impressed me and they have all done a fantastic job researching and reporting the issues. 

As I read the conclusion of “Greener Grass: Why Graduates are Leaving Michigan to Seek Job Opportunities Elsewhere” I was struck by the authors’ notion that “[p]laying up the positive and progressive sides of Michigan’s hotspots has the potential to change the rhetoric of Michigan.”

This statement instantly reminded me of a presention I attended hosted by the Public Relations Society of America Central Michigan Chapter on the re-branding of the City of Detroit. A quick Google search brought up an article from Metro Mode about the re-branding efforts that are aiming to not only make Detroit a tourist destination, but also an attraction for investors looking to find an employable, up-and-coming “Creative Class”:

The idea is that what’s good for selling the region to tourists is good for selling the region to investors and talented people, which is good for business. Plus, if you’ve got a healthy economy and a region full of young, creative workers, then you’ve got a place that’s attractive to visitors.

So far, things seem to be looking up for Detroit. The DIA has seen an increase in attendance, major movies are being made in the city, and the Life Sciences just may become one of Michigan’s core industries. All in all not bad. So what does this mean for professional writers? My advice for recent grads is to look carefully – each of these organizations or industries needs communicators, whether in print or online, opportunity is growing in Michigan.

Editor’s Note: Check out Richard Florida’s book on the Creative Class for more information.

Write Here, Write Now

Friday, November 7th, 2008

MichiganIs Michigan the right place to start a career in professional writing? Are there opportunities in Greater Lansing for you? Is the transformation of Michigan’s economy likely to help or hurt the prospects for professional writers?

To address these questions, students from Intro to Professional Writing classes in the PW program at MSU will be hosting Write Here, Write Now: A Town Hall Meeting on Tuesday, November 18 at 7:00 p.m. in 107 S. Kedzie Hall on the MSU campus.

This interactive and informative event will bring together Michigan policy makers, MSU faculty, and professional writers to discuss concerns facing the state of Michigan and jobs in the future for today’s professional writing students.

Two moderated panels, each with representatives from local government, the university, and the professional writing community will address questions posed by Professional Writing majors, as well as questions from the audience.

Courtney Chapin, Field Career Service Coordinator for College of Arts & Letters, MSU Career Services and Placement, will lead the first panel discussion about the current state of the job market for professional writers.

The second panel, “What does the future hold?”, will be led by our very own Lindsey Latour, MSU graduate, M.A. in Digital Rhetoric & Professional Writing, and beyondwords co-author; and John Monberg, MSU Professional Writing faculty and engaged scholar in Community Development and Urban Renewal.

This free event is a great chance to engage with other professional writers in Michigan and stay up to date with the field of professional writing, so be sure to mark your calendars!

Write Here, Write Now: A Town Hall Meeting
Tuesday, November 18
7:00 p.m.
107 S. Kedzie Hall
Michigan State University