Content strategy is the web’s hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? Content strategist and editor Erin Kissane tackles these questions in the latest A Book Apart publication, The Elements of Content Strategy. From basic principles to tools and techniques, this brief guide is great for both experienced content strategists and those making the transition from other fields.

We’re giving away a copy of this book to one of our readers. Simply leave a comment telling us your format preference (paperback or ebook). We’ll draw a name at random on Friday, March 11 at 5pm EST. In the meantime, be sure to head over to the A Book Apart site to read an excerpt and check out the other fantastic publications.
Update: The winner is Lori, congratulations! Thank you to everyone who commented. Be sure to enter our next giveaway in May.



