Archive for the ‘Writing’ Category

Winterhouse Awards for Design Writing & Criticism

Saturday, March 6th, 2010

AIGA has announced its call for entries for the 5th Annual Winterhouse Awards for Design Writing & Criticism. A program of AIGA, the Winterhouse Writing Awards provide an opportunity for both professional and student designers. The Awards were founded to recognize excellence in writing about design and to encourage the development of young voices in design writing, commentary, and criticism.

Winterhouse Writing Awards

There will be two awards granted, the writing award and the education award. The writing award is open to writers, critics, scholars, historians, journalists and designers and is given for a body of work (three separate works of writing). The education award is open to high school, undergraduate or graduate students and is for a single work of writing about design.

Writing entries can be about any design discipline or form, including architectural, environmental, fashion, graphic, industrial, information, interactive, product, and strategic.

You must be a US citizen and under the age of 40 to submit entries. The submission deadline is June 1. For more information, check out the criteria, submission guidelines, and FAQs.

Guest blog: Little Black Dash

Monday, February 22nd, 2010

beyondwords would like to welcome today’s guest blog author, Rebecca Butcher. Rebecca is a recent graduate of Michigan State University and a new resident of New York. She is the editor of everything from your paragraphs to a generation’s array of emotions and enjoys every second of it. Drawing parallels without drawing conclusions is her second favorite activity. You can contact her, tweet her, and even facebook her with your thoughts in general — communication is what she’s all about.


I’ve used and abused em dashes since high school. Every theme paper I wrote was peppered with dashes, and I began to view the illustrious em dash as pepper-punctuation to spice up my otherwise formulaic essay. I had a teacher ask why I chose to use em dashes instead of the more frequently abused comma, but my only reason was that I liked them—they seemed to fit in with my sentences well. Punctuation personality quizzes tell me I’m an em dash. I have, in my course as a writer, editor, tweeter, and Facebook-er, decided that the em dash is the punctuation world’s equivalent of the little black dress.

To clarify before I continue, there are three dashes in all English usage: the en dash (–), the em dash (—), and the 3-em dash (———). Try to think of them as hemlines.

The en dash appears frequently, but has a specific purpose, like, say, a miniskirt. It’s shorter than our little black dash—the length of the letter n. The job of an en dash is to show a range, be it of numbers, amounts, dates, scores—safely anything else that may otherwise require the word to between values. It is a preemptable piece of punctuation, so if a range is proceeded by a preposition like between or from, use the words to, from, or through in place of the dash. It is also a stand-in for the hyphen to avoid ambiguity when connecting hyphenated terms and open compounds. In other words, let the user beware of the en dash; it is difficult to pull off.

The 3-em dash is long and unusual like an evening gown, and you use it only on very formal occasions; that is, in certain types of bibliographic systems when you reference the same author but a different work. Sometimes, too, you use a 3-em dash in place of omitted words, like the black bars over bodies when the person has omitted clothing.

An em dash is a beautiful, functional piece of punctuation, perfectly balanced for all of your writing needs—like the LBD. It can arrest attention in the middle of a word party, exemplify good taste in relating a list, and is appropriate for even the most solemn of written occasions, even showing one overcome—with—emotion—. Its length is just right. The eye slides across the dash and focuses immediately on the words after it. You can see the space it creates, its slim line coming at you from a paragraph away.

The em dash is the most versatile—and not surprisingly, the most common—of all the dashes. Its foremost use is to set off digressions or descriptions within text a little more than normal. With these functions, a pair of em dashes make an interesting alternative to commas, colons, semicolons, and parentheses when used correctly. But be careful—too many will make your text feel breathless, much like how you’d feel wearing a little black dress in a wrestling match.

It’s true that some textual stylists conclude that the em dash is overused and should be avoided unless there are no other options for punctuation. However, it is more likely that they are tired of seeing such a staple misused and mistaken. Either way, the little black dash is one of those things you should always have hanging on your keyboard, a little piece that can do you and your writing so much good.

A quick writing lesson

Friday, December 4th, 2009

I attended a conference last week for language teachers in Japan, and a presentation about introducing your country and culture caught my attention. The presenter gave three main things to consider when crafting a presentation for the classroom, and I’m sharing them with you today because they are good reminders of basic considerations for professional writers as well.

A quick writing lesson

Make it relevant to your audience.
When you are creating a deliverable, whether it be through PowerPoint, a website, or a technical report, you have to consider your audience. In fact, your audience will likely influence which medium you use to deliver your content. Think about the interests of your audience and the standards (design, writing style, etc.) with which they are familiar. You have to engage your audience or risk losing them. That holds true whether you are teaching elementary students or communicating with professionals.

Make it visually appealing.
Your content can be well written, but if you package it in a way that is boring or just poorly designed, your message can be lost. This goes hand in hand with knowing your audience. Case in point: Just because you are presenting to a group of teachers does not mean you should use flashing, spinning clip art for every slide or Comic Sans for every handout.

Give people something to do.
People like to take action. When giving a presentation, factor in time for a Q&A discussion or a breakout session. When writing for the web, provide an opportunity to comment on and share the information. Give your audience a chance to engage with your content and make it easy for them to do more with it. Just don’t make it feel like homework.

5 Resources for Digital Rhetoric & Writing

Wednesday, November 25th, 2009

What do you think of when you hear the word “rhetoric”? Many may first associate rhetoric with politics, but what about the rhetoric of a design, or a video game? Rhetoric is about understanding how and what is communicated through language, whether oral, written, or visual. In fact, the study of rhetoric teaches students to speak and write effectively, which makes it a natural part of professional writing programs.

Today I want to share five resources for digital rhetoric and writing that are collaborative and interactive. These resources are rooted in academia, but are very accessible to anyone with an interest in rhetoric as applied to a variety of areas such as education, creative writing, new media, and technical communication.

Kairosnews: A Weblog for Discussing Rhetoric, Technology and Pedagogy

Kairosnews

Kairosnews is a discussion community for educators interested in how rhetoric, technology, and pedagogy intersect. The community was developed for rhetoricians to publicly discuss topics such as blogging, intellectual property, and copyright that relate to academia and composition studies.

Computers and Composition Online: The Blog

Computers and Composition Online

Computers and Composition Online is the online companion journal to Computers and Composition: An International Journal. The blog is an online resource for scholars and teachers interested in the impact of new and emerging media upon the teaching of language and literacy, and offers features, announcements, and community resources to promote exchange of the latest and best work in the field.

Digital Culture & Education

Digital Culture and Education

Digital Culture & Education (DCE) is an international, peer-reviewed online journal for those interested in digital culture and education. DCE looks at the impact of digital culture on identity, education, art, society, culture, and narrative within social, political, economic, cultural, and historical contexts.

The Blogora: Rhetoric Society of America

Blogora

The Blogora connects rhetoric, rhetorical methods and theories, and rhetoricians with public life. It is an initiative of the Rhetoric Society of America and is hosted by the Computer Writing and Research Lab, part of the Department of Rhetoric and Writing at The University of Texas at Austin.

Digital Humanities Now

Digital Humanities Now

Digital Humanities Now is a real-time publication generated from Twitter feeds of scholars that follow the journal on Twitter at @dhnow. These tweets are then processed through Twittertim.es to show articles, blogs, projects, tools, collections, and announcements that are relevant to and open to discussion by the digital humanities community.

I am always thrilled to learn about new resources, so if there is one (or several) that you use for learning about and engaging in digital rhetoric and writing, please share in the comments.

In the Workplace with Mark Fulton

Monday, November 9th, 2009

Name: Mark Fulton
Title: Web Developer, Domainer, Entrepreneur, Blogger
Website/Blog: DotSauce Magazine
Location: Jacksonville, NC

Mark Fulton with sister Rachel Fulton
Mark with sister Rachel Fulton

Tell us about your educational/professional background.
My strongest passion has always been online business, being an entrepreneur and writing my own destiny (no pun intended). I started a web hosting and design company in 1998 while a freshman in high school. It was a life-changing initiative for me. I was 15 and taking on clients like the local country club, Chamber of Commerce, musicians, small business, organizations, and more. I would later learn that tech support and updating websites for people was not so rewarding. I got into developing advertiser-supported community websites of my own — some reached thousands of members.

My second passion is writing! I wandered the campuses of the University of North Carolina at Wilmington for three years, absorbing some of the various offerings that piqued my interests. I soon found that business school wasn’t for me (turns out my anti-passion is calculus), so I pursued a study of professional writing and creative writing. I had always loved writing stories, poetry, and blogging.

I nearly finished at UNCW, less than a year of credits to graduation, but a culmination of events such as failing Computer Science 201 (which I could have taught in my sleep, but did not succeed at taking the final exam in my sleep) and other misfortunes led me to take an extended hiatus to pursue my own online business interests. I have looked at going back to finish, but I’m waiting for the right time as it would only distract from my current business growth.

Tell us about your current job.
I founded DotSauce Magazine in early 2007 as a destination for those interested in domain names. Domaining is the business of buying, selling, and otherwise making money with .COM addresses. I also cater to front-end web developers (not programmers), WordPress enthusiasts, online marketers, bloggers, and online entrepreneurs.

Some of my other active projects are focused on Twitter. I’ve created a Twitter Forum and Twitter app for creating lists of friends.

I also sell domain names occasionally at AQDN.com – Affordable Quality Domain Names. (more…)

In the Workplace with Abbe Tykwinski

Monday, November 2nd, 2009

Name: Abbe Tykwinski
Title: Print Production Coordinator
Website/Blog: abbetyk.blogspot.comWeb Design by Abbe Tykwinski
Location: Chicago, IL

Tell us about your educational/professional background.
I graduated in 2006 with a B.A. in Professional Writing from Michigan State University. My track was Editing & Publishing, but I took a lot of the Digital & Technical Writing classes as well. After college I moved to Chicago and got a job re-designing the website of a writing instructor, which I enjoyed. I maintained the website until I got a job at a small publishing company that produced pages for office supply catalogs. I had a temporary job there as a proofreader and when they hired me full-time, I was given the task of re-designing their website as well as managing their image database, reporting on catalog data, and even doing some page makeup. I’ve also done a little freelance web design.

Tell us about your current job.
I currently work at CVS Caremark through a marketing/design staffing agency called Aquent. I started working here in January 2009. I work with two other people to print and assemble proposals and presentations and also a variety of marketing collateral. We run this stuff on the four digital presses we have in house.

I’ve diverged from that job description a little bit by helping design new print request forms and revamping the department’s project tracking database. When I started this job, the database we used captured no useful data other than the names of the projects and who requested them. When the VP of Marketing started to request actual reports, it was obvious we needed to change our system. Our workload had lightened substantially and we had hired a third production coordinator, so I used my downtime to build a new database in Filemaker. I’d never used Filemaker before so it was a real learning experience. I’m happy to say that today we have a functional database that captures all the cost, supply usage, and workload information that we need. (more…)

Guest Blog: Doing what you love to loving what you do: a journey from internship to employment

Thursday, October 22nd, 2009

Julie Becker

beyondwords welcomes today’s guest blog author, Julie Becker. Julie is the Ideation Specialist at Motion Marketing & Media (M3) in Lansing, MI. Julie earned her B.A. in creative advertising at Michigan State University (MSU) and graduated in May 2009. Her work at M3 touches areas of communication, writing, design, and social media marketing.

Julie is passionate about innovative thought and collecting desk tchotchkes. She actively works to connect college students with the downtown Lansing area, most recently as the co-creator of Lansing Breakfast Club. You can find her on Twitter, LinkedIn, and Facebook.


I’ll never forget it.

I was riding the CATA bus on an overcast day in March, on my way to the Communication Arts building at MSU. It was the spring of 2006 and I couldn’t believe I was about to become a statistic. I never thought it would be me, but there I was, about to change my major.

Journalism was my first love and the reason I chose to attend MSU. Yet here I was abandoning it, trading it in for the political, dirty, oversexed world of (gasp!) advertising.

It wasn’t the transition I was ultimately upset with; it was the fact that the institutionalized world of education forced me to choose one avenue, one path, one passion to study. “How is this even possible?” I thought to myself. “How can I be expected to choose?”

But my passion for design at the time was slightly greater than that of writing (we’re talking fractions). So, I made the switch and vowed to enroll in as many journalism (JRN) classes as my new major would allow. There weren’t many opportunities, but in the fall of 2007 I found myself in JRN 205, Writing for the Media.

My instructor for the course, and now my boss at M3, was Tiffany Dowling. Tiffany was the first, and one of few, to take a professional chance on my abilities as a student.

It was October of my junior year, and I realized I had nothing to lose. Tiffany knew everyone in Lansing, so I laid my cards on the table for her one day after class. (more…)

In the Workplace with Luke Capizzo

Monday, October 19th, 2009

Name: Luke Capizzo
Title: Communications Specialist
Website: twitter.com/capizzol, www.mcul.org
Location: Lansing, MI
Luke Capizzo

Tell us about your educational/professional background.
I graduated from Michigan State University in ‘07 with a dual B.A. in Political Theory and Constitutional Democracy (PTCD, that’s one) and Professional Writing (PW). I really enjoyed studying the leading writers in Western political thought, but I’m employed because of the writing skills, design processes, and use of the serial comma that I learned in Professional Writing. I spent a year at a small PR firm (with varying degrees of success) before taking my current job.

Tell us about your current job.
I’m a communications specialist with the Michigan Credit Union League (MCUL), the state trade association for credit unions. I’m in a department of four people that takes care of media relations, publications, multimedia, web writing (and a little bit of design), social media outreach, and member communications. I handle about half of the media relations load including writing press releases and op-eds, contacting reporters and pitching stories, and general strategizing for media outreach. We get to dabble in the political advocacy side of media communications as well, which I enjoy tremendously.

I also write for four different MCUL publications and am the editor/designer for one of them. We oversee the website content, so I get to do regular updates to the public affairs pages and work with other departments to improve the information architecture, usability, and writing in their areas as well. Our department does video work, generally for web use, so I get to write, shoot, and edit the occasional short video. My boss (the director of public affairs) is a former TV news guy, so I’ve learned a lot about basic video production from working with him. I also tweet occasionally on the company account. (more…)

Call for proposals: Computers and Writing 2010

Wednesday, October 7th, 2009

Computers and Writing (C&W) is currently looking for proposals for its 2010 onsite and online conferences: “Virtual Worlds” @ Purdue.

Virtual Worlds at PurdueThe conferences will address the challenges of integrating new technology into writing classroom, as well as how writing technologies have pushed the boundaries of composition in virtual worlds.

C&W invites presentations that address or are based on the following:

  • Social Media and Writing
  • Gaming
  • Virtual Worlds
  • Emerging Writing Technologies
  • Technologies and Literacies
  • Digital Rhetorics and Texts
  • New Media

Check out the call for proposals for more information about proposal topics. The deadline for submission is Friday, October 23, 2009 by midnight EST. Registration for the conferences will open in early January.

“Virtual Worlds” @ Purdue
Online Conference: April 15-May 13, 2010*
Onsite Conference: May 20-23, 2010
Purdue University
West Lafayette, IN

* Please note: For the online conference, people will be able to share and comment on work from April 15 to May 5, 2010. The “live” events for the online conference will begin May 6 and run for a week.

Condé Naste and Disney make publishing news

Tuesday, October 6th, 2009

Gourmet Magazine ceases print publicationThere has been some big news in the publishing industry recently, beginning with Condé Naste announcing the closure of four magazines. Gourmet, the oldest culinary magazine in America, will cease print publication after a final November issue, but continue to offer content via its website. Cookie, Modern Bride, and Elegant Bride are also being shut down.

Magazines and newspapers alike continue to struggle to generate profits with print publications — and print ads.

[...] publishers can no longer rely on the traditional print advertising model alone to see them through to profits. [..] Not only is the future of print in adapting to new models, be it digitally or beyond, but it also will be about finding several revenue streams from their content to offset losses from advertising, and rethinking the old — and sometimes cost inefficient — processes for producing magazines.

But as nice as “go digital” sounds as a solution, there is still the issue of how to generate revenue from online content. Should it be ad-based? Subscriber-based? Will readers pay for online content? These are just a few of the questions that are debated as publications move online and e-publishing continues to grow. Now the industry will have a big-name example to potentially follow: Disney.

Today The Walt Disney Company launched a subscription-based website — DisneyDigitalBooks.com — where it offers hundreds of digital children’s books for $79.95 a year. Users can choose stories that they read themselves, or follow along on the screen as voice actors read the books to them.

By pursuing a subscription online model — as opposed to focusing on downloads and sales for devices like the Kindle — Disney is placing a specific bet about where the children’s market is going, at least in the next three to five years. The move could send ripples through this corner of publishing, if only because of the size of Disney, which annually sells 250 million children’s books.

Disney’s plan is to utilize the online space to lead into other areas of the market that were previously unavailable to them, such as language learning. But as more content is being made available digitally, there are some fears that the increase in electronic publications will lead to widespread online file sharing and abuse of copyright, causing the publishing industry to suffer the same fate as the recording industry.

From choosing a revenue generating plan to choosing the best medium for their content, it’s clear that magazine, newspaper, and book publishers have many hard decisions ahead of them. It will be interesting to see how successful the industry is as a whole at adapting their business strategies to the digital world.