Archive for the ‘Writing’ Category

In the Workplace with Mark Fulton

Monday, November 9th, 2009

Name: Mark Fulton
Title: Web Developer, Domainer, Entrepreneur, Blogger
Website/Blog: DotSauce Magazine
Location: Jacksonville, NC

Mark Fulton with sister Rachel Fulton
Mark with sister Rachel Fulton

Tell us about your educational/professional background.
My strongest passion has always been online business, being an entrepreneur and writing my own destiny (no pun intended). I started a web hosting and design company in 1998 while a freshman in high school. It was a life-changing initiative for me. I was 15 and taking on clients like the local country club, Chamber of Commerce, musicians, small business, organizations, and more. I would later learn that tech support and updating websites for people was not so rewarding. I got into developing advertiser-supported community websites of my own — some reached thousands of members.

My second passion is writing! I wandered the campuses of the University of North Carolina at Wilmington for three years, absorbing some of the various offerings that piqued my interests. I soon found that business school wasn’t for me (turns out my anti-passion is calculus), so I pursued a study of professional writing and creative writing. I had always loved writing stories, poetry, and blogging.

I nearly finished at UNCW, less than a year of credits to graduation, but a culmination of events such as failing Computer Science 201 (which I could have taught in my sleep, but did not succeed at taking the final exam in my sleep) and other misfortunes led me to take an extended hiatus to pursue my own online business interests. I have looked at going back to finish, but I’m waiting for the right time as it would only distract from my current business growth.

Tell us about your current job.
I founded DotSauce Magazine in early 2007 as a destination for those interested in domain names. Domaining is the business of buying, selling, and otherwise making money with .COM addresses. I also cater to front-end web developers (not programmers), WordPress enthusiasts, online marketers, bloggers, and online entrepreneurs.

Some of my other active projects are focused on Twitter. I’ve created a Twitter Forum and Twitter app for creating lists of friends.

I also sell domain names occasionally at AQDN.com – Affordable Quality Domain Names. (more…)

In the Workplace with Abbe Tykwinski

Monday, November 2nd, 2009

Name: Abbe Tykwinski
Title: Print Production Coordinator
Website/Blog: abbetyk.blogspot.comWeb Design by Abbe Tykwinski
Location: Chicago, IL

Tell us about your educational/professional background.
I graduated in 2006 with a B.A. in Professional Writing from Michigan State University. My track was Editing & Publishing, but I took a lot of the Digital & Technical Writing classes as well. After college I moved to Chicago and got a job re-designing the website of a writing instructor, which I enjoyed. I maintained the website until I got a job at a small publishing company that produced pages for office supply catalogs. I had a temporary job there as a proofreader and when they hired me full-time, I was given the task of re-designing their website as well as managing their image database, reporting on catalog data, and even doing some page makeup. I’ve also done a little freelance web design.

Tell us about your current job.
I currently work at CVS Caremark through a marketing/design staffing agency called Aquent. I started working here in January 2009. I work with two other people to print and assemble proposals and presentations and also a variety of marketing collateral. We run this stuff on the four digital presses we have in house.

I’ve diverged from that job description a little bit by helping design new print request forms and revamping the department’s project tracking database. When I started this job, the database we used captured no useful data other than the names of the projects and who requested them. When the VP of Marketing started to request actual reports, it was obvious we needed to change our system. Our workload had lightened substantially and we had hired a third production coordinator, so I used my downtime to build a new database in Filemaker. I’d never used Filemaker before so it was a real learning experience. I’m happy to say that today we have a functional database that captures all the cost, supply usage, and workload information that we need. (more…)

Guest Blog: Doing what you love to loving what you do: a journey from internship to employment

Thursday, October 22nd, 2009

I’ll never forget it.

I was riding the CATA bus on an overcast day in March, on my way to the Communication Arts building at MSU. It was the spring of 2006 and I couldn’t believe I was about to become a statistic. I never thought it would be me, but there I was, about to change my major.

Journalism was my first love and the reason I chose to attend MSU. Yet here I was abandoning it, trading it in for the political, dirty, oversexed world of (gasp!) advertising.

It wasn’t the transition I was ultimately upset with; it was the fact that the institutionalized world of education forced me to choose one avenue, one path, one passion to study. “How is this even possible?” I thought to myself. “How can I be expected to choose?”

But my passion for design at the time was slightly greater than that of writing (we’re talking fractions). So, I made the switch and vowed to enroll in as many journalism (JRN) classes as my new major would allow. There weren’t many opportunities, but in the fall of 2007 I found myself in JRN 205, Writing for the Media.

My instructor for the course, and now my boss at M3, was Tiffany Dowling. Tiffany was the first, and one of few, to take a professional chance on my abilities as a student.

It was October of my junior year, and I realized I had nothing to lose. Tiffany knew everyone in Lansing, so I laid my cards on the table for her one day after class. (more…)

In the Workplace with Luke Capizzo

Monday, October 19th, 2009

Name: Luke Capizzo
Title: Communications Specialist
Website: twitter.com/capizzol, www.mcul.org
Location: Lansing, MI
Luke Capizzo

Tell us about your educational/professional background.
I graduated from Michigan State University in ’07 with a dual B.A. in Political Theory and Constitutional Democracy (PTCD, that’s one) and Professional Writing (PW). I really enjoyed studying the leading writers in Western political thought, but I’m employed because of the writing skills, design processes, and use of the serial comma that I learned in Professional Writing. I spent a year at a small PR firm (with varying degrees of success) before taking my current job.

Tell us about your current job.
I’m a communications specialist with the Michigan Credit Union League (MCUL), the state trade association for credit unions. I’m in a department of four people that takes care of media relations, publications, multimedia, web writing (and a little bit of design), social media outreach, and member communications. I handle about half of the media relations load including writing press releases and op-eds, contacting reporters and pitching stories, and general strategizing for media outreach. We get to dabble in the political advocacy side of media communications as well, which I enjoy tremendously.

I also write for four different MCUL publications and am the editor/designer for one of them. We oversee the website content, so I get to do regular updates to the public affairs pages and work with other departments to improve the information architecture, usability, and writing in their areas as well. Our department does video work, generally for web use, so I get to write, shoot, and edit the occasional short video. My boss (the director of public affairs) is a former TV news guy, so I’ve learned a lot about basic video production from working with him. I also tweet occasionally on the company account. (more…)

Call for proposals: Computers and Writing 2010

Wednesday, October 7th, 2009

Computers and Writing (C&W) is currently looking for proposals for its 2010 onsite and online conferences: “Virtual Worlds” @ Purdue.

Virtual Worlds at PurdueThe conferences will address the challenges of integrating new technology into writing classroom, as well as how writing technologies have pushed the boundaries of composition in virtual worlds.

C&W invites presentations that address or are based on the following:

  • Social Media and Writing
  • Gaming
  • Virtual Worlds
  • Emerging Writing Technologies
  • Technologies and Literacies
  • Digital Rhetorics and Texts
  • New Media

Check out the call for proposals for more information about proposal topics. The deadline for submission is Friday, October 23, 2009 by midnight EST. Registration for the conferences will open in early January.

“Virtual Worlds” @ Purdue
Online Conference: April 15-May 13, 2010*
Onsite Conference: May 20-23, 2010
Purdue University
West Lafayette, IN

* Please note: For the online conference, people will be able to share and comment on work from April 15 to May 5, 2010. The “live” events for the online conference will begin May 6 and run for a week.

Condé Naste and Disney make publishing news

Tuesday, October 6th, 2009

Gourmet Magazine ceases print publicationThere has been some big news in the publishing industry recently, beginning with Condé Naste announcing the closure of four magazines. Gourmet, the oldest culinary magazine in America, will cease print publication after a final November issue, but continue to offer content via its website. Cookie, Modern Bride, and Elegant Bride are also being shut down.

Magazines and newspapers alike continue to struggle to generate profits with print publications — and print ads.

[...] publishers can no longer rely on the traditional print advertising model alone to see them through to profits. [..] Not only is the future of print in adapting to new models, be it digitally or beyond, but it also will be about finding several revenue streams from their content to offset losses from advertising, and rethinking the old — and sometimes cost inefficient — processes for producing magazines.

But as nice as “go digital” sounds as a solution, there is still the issue of how to generate revenue from online content. Should it be ad-based? Subscriber-based? Will readers pay for online content? These are just a few of the questions that are debated as publications move online and e-publishing continues to grow. Now the industry will have a big-name example to potentially follow: Disney.

Today The Walt Disney Company launched a subscription-based website — DisneyDigitalBooks.com — where it offers hundreds of digital children’s books for $79.95 a year. Users can choose stories that they read themselves, or follow along on the screen as voice actors read the books to them.

By pursuing a subscription online model — as opposed to focusing on downloads and sales for devices like the Kindle — Disney is placing a specific bet about where the children’s market is going, at least in the next three to five years. The move could send ripples through this corner of publishing, if only because of the size of Disney, which annually sells 250 million children’s books.

Disney’s plan is to utilize the online space to lead into other areas of the market that were previously unavailable to them, such as language learning. But as more content is being made available digitally, there are some fears that the increase in electronic publications will lead to widespread online file sharing and abuse of copyright, causing the publishing industry to suffer the same fate as the recording industry.

From choosing a revenue generating plan to choosing the best medium for their content, it’s clear that magazine, newspaper, and book publishers have many hard decisions ahead of them. It will be interesting to see how successful the industry is as a whole at adapting their business strategies to the digital world.

In the Workplace with Emily Wenstrom

Monday, October 5th, 2009

Name: Emily Wenstrom
Titles: Resident ink slinger, Motion Marketing & Media; Managing editor, Capital Area Women’s LifeStyle Magazine
Websites: www.m3group.biz, www.cawlm.com
Location: Lansing, MI

Emily Wenstrom

Tell us about your educational/professional background.
I graduated from Calvin College with double majors in English and mass media. I worked as a copy editor and later a section editor for the student newspaper there, and held an editorial internship where I wrote for two city magazines before I graduated. I actually got my first taste of marketing through an administrative assistant position – the company put my creativity and writing skills to work by putting me on projects for an internal newsletter, some promotional materials, event planning and Web site writing. I loved that, but the administrative part of my job was unfulfilling and I honestly wasn’t that good at it…so I moved on to full-time freelancing. Now I am Motion Marketing & Media’s (M3) resident ink slinger and managing editor of Capital Area Women’s LifeStyle Magazine (CAWLM).

Tell us about your current job.
As M3′s resident ink slinger, I do a lot of copywriting for a broad variety of materials, from proposals to newsletters to websites to press releases and more. I also pitch a lot of stories and interviews about our clients to newspapers, television, and radio. I’m the primary proofreader for all materials that come out of the M3 office and I also manage social media for various campaigns. I work with the rest of the team on branding, communications plans, and events.

As managing editor of CAWLM, I coordinate the many pieces that must come together to bring the magazine to fruition each month. This includes conceptualizing story ideas, managing freelance writers and photographers, writing articles, editing articles, and working with the rest of our in-house team to keep tabs on ad revenues and layout design. I also oversee our reader outreach, including radio ads, the website, and the Facebook Fan page.

I wear a lot of different hats. It helps me stay creative and on top of my game. I love it. (more…)

In the Workplace, Fall 2009 Edition

Tuesday, September 29th, 2009

I’m excited to announce that beyondwords will be showcasing the talent of more professional writers, editors, and designers in the Fall 2009 edition of our “In the Workplace” series.

Our featured professionals will give us a glimpse into the work they do, from how they create and communicate in their job to how they define professional writing.

The Fall series will kick off on October 5. Until then, get inspired by browsing our past interviews with young professionals.

We Are All Writers Now

Monday, July 6th, 2009

When it comes to social networking, people have a lot to say, both good and bad. But more importantly, what they’re saying is being written, leading more and more people to use social networking platforms as writing platforms. This online writing, the new normal, makes it possible for everyone to be a writer.

Anne Trubek, associate professor of Rhetoric & Composition at Oberlin College, looks at how online writing is changing the way we communicate in “We Are All Writers Now“.

Forget that most of the pundits lambasting Facebook and Twitter are familiar with these devices because they use them regularly. Forget that no one is being manacled to computers and forced to read stupid prose (instead of, say, reading Proust in bed). What many professional writers are overlooking in these laments is that the rise of amateur writers means more people are writing and reading. We are commenting on blog posts, forwarding links and composing status updates. We are seeking out communities based on written words.

And thanks to social networking platforms, our written words have a greater audience. There is quality online writing being done, from analytical to creative. Trubek also highlights how the current state of print publishing does not mean we do not need editors and reporters, but that they should exist alongside self-publishers:

The financial downturn and its disastrous impact on print publishing has led some to think we can do without trained reporters and editors–professionals who know how to check facts and strip the gloss off hasty pronouncements. We need this work, perhaps now more than ever. But not at the expense of silencing the new voices–an exciting new crop of self-possessed scribes–ringing all over our screens. There may be too much, but that does not mean it is unworthy.

I recommend you check out Trubek’s full article for some more insights on how the writing environment continues to change thanks to the online space.

Additional reading: The New Normal

The New Normal

Tuesday, June 16th, 2009

Students are writing in the online space more now than ever before, even compared to just five years ago when I was a professional writing student — when Facebook was just starting and Twitter had yet to be launched.

The Chronicle of Higher Education just published a great article about the impact of online media on student writing, which includes a look at a study done in a first-year writing course at Michigan State University. For the study, students tracked all forms of writing over a two-week period, including time, genre, audience, location, and purpose of their writing. Much of the writing tracked by students was not class related, yet it was regarded as more meaningful. What does this mean for writing curriculum?

Professor Jeffrey T. Grabill, lead author of the study and co-director of MSU’s Writing in Digital Environments Research Center is one of the academia who shares their insights on the effect of online media on writing curriculum:

Mr. Grabill, from Michigan State, says college writing instruction should have two goals: to help students become better academic writers, and to help them become better writers in the outside world. The second, broader goal is often lost, he says, either because it is seen as not the college’s responsibility, or because it seems unnecessary.

“The unstated assumption there is that if you can write a good essay for your literature professor, you can write anything,” Mr. Grabill says. “That’s utter nonsense.”

The writing done outside of class is, in some ways, the opposite of a traditional academic paper, he says. Much out-of-class writing, he says, is for a broad audience instead of a single professor, tries to solve real-world problems rather than accomplish academic goals, and resembles a conversation more than an argument.

Rather than being seen as an impoverished, secondary form, online writing should be seen as “the new normal,” he says, and treated in the curriculum as such: “The writing that students do in their lives is a tremendous resource.”

The effects of online media on students’ writing are debated by scholars throughout the article. But whether writing in the online space increases attention to tone or encourages bad writing habits, I think it’s important for educators to acknowledge how the writing environment is changing. It’s no longer just about research papers. Professional writers need to be able to produce diverse styles for diverse audiences, from memorandums to press releases to web copy, and addressing that diversity in the curriculum is essential.

Check out the full article from The Chronicle to learn more about the MSU study, as well as the “Stanford Study of Writing,” a five-year study of the writing lives of students at Stanford, and let me know what you think about the new normal.