Name: Luke Capizzo
Title: Communications Specialist
Website: twitter.com/capizzol, www.mcul.org
Location: Lansing, MI

Tell us about your educational/professional background.
I graduated from Michigan State University in ’07 with a dual B.A. in Political Theory and Constitutional Democracy (PTCD, that’s one) and Professional Writing (PW). I really enjoyed studying the leading writers in Western political thought, but I’m employed because of the writing skills, design processes, and use of the serial comma that I learned in Professional Writing. I spent a year at a small PR firm (with varying degrees of success) before taking my current job.

Tell us about your current job.
I’m a communications specialist with the Michigan Credit Union League (MCUL), the state trade association for credit unions. I’m in a department of four people that takes care of media relations, publications, multimedia, web writing (and a little bit of design), social media outreach, and member communications. I handle about half of the media relations load including writing press releases and op-eds, contacting reporters and pitching stories, and general strategizing for media outreach. We get to dabble in the political advocacy side of media communications as well, which I enjoy tremendously.

I also write for four different MCUL publications and am the editor/designer for one of them. We oversee the website content, so I get to do regular updates to the public affairs pages and work with other departments to improve the information architecture, usability, and writing in their areas as well. Our department does video work, generally for web use, so I get to write, shoot, and edit the occasional short video. My boss (the director of public affairs) is a former TV news guy, so I’ve learned a lot about basic video production from working with him. I also tweet occasionally on the company account. (more…)