Name: Justin Parnell
Title: Brand Marketing Designer; Freelance Graphic & Web Designer
Location: Denver, CO
Tell us about your educational/professional background.
I graduated with a bachelor’s degree in Communications at Regis University here in Denver in 2006. My entire life I wanted to be a writer, so my primary focus throughout college was journalism and public relations. My sophomore year I took up an internship with Exclusive Resorts (ER) as a copywriter developing member and employee communication materials. Around the same time, I became editor-in-chief for the university’s newspaper, which kick-started my initial passion for design.
Despite having no technical training and education in graphic design, I jumped at an opportunity to become an in-house designer with Exclusive Resorts after graduating. Working in such a rapid-paced, young, and enthusiastic work environment, I actually doubted my decision for several months. One of my personal peeves is lacking tools and knowledge to do something, especially in a field I feel so passionate about. With the patience and critique of my two former design teammates, literature, blogs, and reverse engineering every ounce of creative I could get my hands on, I was quickly able to gain confidence in becoming a well-established designer.
Tell us about your current job.
I hardly consider what I do a job . . . or work, for that matter. Design really has become my hobby and just an extension of who I really am. I’m very fortunate to be one of two designers at Exclusive Resorts, working alongside a team of writers, managers, and strategists.
As an in-house designer at ER, I’d like to say I make a living from removing excessive spaces after a period. Aside from this mischief, I assist or lead the concept, design, and production of all prospect marketing, member communication, and employee communication. Much of this includes print and online advertising, sales collateral, product collateral, direct mail, e-mail marketing, and monthly newsletters.
When my fingers are not typesetting, coding, color correcting, or drawing in Adobe Creative Suite, they are leading the art direction on architectural photo shoots. The obvious gem of my company is the product itself—stunning luxury homes in some of the world’s greatest destinations. I’ve had the great honor of directing shoots at The Arrabelle in Vail, Colorado, the Fairmont Heritage Place at Ghirardelli Square in San Francisco, California, Ho’olei in Wailea, Maui, and The Ritz-Carlton Club and Residences in Kapalua Bay, Maui alongside truly remarkable photographers, Eric Jamison of Studio J and Tony Novak-Clifford. (more…)
