I was shopping recently and noticed that the logos on the packages of Mountain Dew and Pepsi looked a little familiar – kind of like it did when I was a kid.
Today I decided to do some digging and found out that not only is the branding a “throwback” to the days gone by, but Pepsi has swapped the high fructose corn syrup for real sugar.
Pepsi has also launched a multimedia web site for the Throwback brand, including videos, blogs, a Twitter feed and widgets and wallpapers for fans to download. They’ve also partnered with Nascar driver Jeff Gordon, whose racing car features the classic Pepsi logo.
You can find more information on the branding and taste at these links.
Official Facts about Pepsi Throwback & Mountain Dew Throwback
