Posts Tagged ‘portfolios’

Designing your online portfolio: some tips and resources

Tuesday, July 15th, 2008

For professional writers, online portfolios can make a difference when it comes to landing an internship or job. Employers want to see concrete examples of your skills, and handing over a branded personal card with your portfolio’s URL on it is one way to make yourself memorable while giving them a glimpse at your talent. Whether you’re a writer, editor, designer, or all three, an online portfolio can help you organize your experience and get a handle on why you love doing what you do.

So how do you go about creating an online portfolio? I would recommend starting off with a piece of paper and a writing utensil of your choice. Jot down class projects, previous job-related projects, or personal projects that you have done that represent your top skills (tip: you can refer to your resume to match up projects with experience).

Before you get to the process of actually designing your online portfolio, you should have a sense of how it will represent you. This means thinking about portfolio sections, sample documents, color choices, typography, and graphics. It also means thinking about what your “about me” statement might include. What are your professional goals? Do you have a writing/editing/design philosophy? Why are you a professional writer? These are just a few of the questions that may guide your statement. Think of it as a cover letter for your online portfolio, one that welcomes visitors and introduces them to you and your talent. (more…)

What’s in a brand?

Thursday, May 1st, 2008

I was listening to NPR on the way to work yesterday when I caught them talking about Starbucks. Seeing as how I am a fan of coffee and also heading to Seattle next week, my ears perked up, no pun intended.

The story was about how Starbucks is struggling and how in the past, they came out of rough times thanks to the strength of their brand. But there are doubts that their brand will be able to help them out this time around, as in their quest to become bigger and “better” as quickly as possible has led to a watering down of their brand (and their coffee, but I digress).

Just think about it: you see the Starbucks logo staring at you in the bookstore, in the gas station, in the grocery store, in the airport. And while convenience can be really great for some things, in Starbucks’ case it is only hurting their original quest to sell a really good cup of coffee. People are turning to independent coffee shops or McDonald’s to get their coffee fix, often at a lower price.

So what does this have to do with professional writing? In my line of work, we are all about the brand and protecting the strength of the brand, from using corporate font faces, standardized logo placement, color guidelines, and more. I think this is common practice across organizations, creating the corporate identity and sticking to it.

But shouldn’t we also be thinking about our own professional identity? (more…)