Check out this interesting discussion from Jackie Huba of Church of the Customer and David Armano of Logic + Emotion.

Twitter was all abuzz today about the new skittles.com. The new site is a melding of social media pages banded together with a widget in the upper left corner. The widget navigates to Skittles pages on Facebook, Twitter, Wikipedia, Flickr, and YouTube.

This concept is no doubt daring and experimental. I really look forward to consumer reaction and commentary from social media experts. I like that Skittles is using their social media pages. We often read about and talk about doing more than just creating a Facebook fan page or Twitter account – we talk about making social media work for our brands and products. I think what Skittles has done is the ultimate and most literal way to get something out of social media. It will be interesting to see where this goes – and what other brands follow the trend.

It’s also interesting that before one enters the site, age verification is required. I’m assuming this is because Skittles has little control over the content users post, and profanity does appear on their pages.

Logic + Emotion posted on the subject today, and I agree with David Armano that we are likely to see more of this as social media continues to be the next big thing in branding and advertising.

I’m looking forward to your comments on the Skittles site. Please share!