Posts Tagged ‘social media’

Networking with Twitter

Saturday, January 31st, 2009

Twitter is a powerful tool for connecting with people, both professionally and personally. But it’s also a tool that can be overwhelming for new users and underutilized by regular users.

John Phillips, a fellow Professional Writing alum, recently blogged about how he uses Twitter. He does a fantastic job of breaking down his approach to networking with tweets, starting with what to post and who to follow. It’s a great read for people who are new to Twitter and need an idea of how it can be used. It also has some reminders for avid Twitter users on how to best utilize the tool.

The tip that resonated the most with me was John’s advice about following vs. followers. As someone who uses Twitter as one way to keep up with people overseas, I have to pick and choose who I follow. While it would be great to see all the useful tweets from some of the top industry Twitterers out there, I simply can’t keep up when I’m already at least 12 hours behind the conversation. By being selective about who I follow, I’m able to do the same as John: avoid information overload and keep my Twitter experience meaningful.

Check out the rest of the tips over at John’s blog, Tales of a Designer, and join in the conversation about how you use Twitter.

In the Workplace with Kristen Byers

Monday, January 26th, 2009

Name: Kristen Byers
Title: New Media Development Specialist
Website/Blog: www.kristenbyers.net
Location: Monterey, CA

Kristen Byers

Tell us about your educational/professional background.
I graduated from Michigan State University in 2008 with a B.A. in Professional Writing. I worked a variety of jobs while attending MSU, most of them related to web design or online marketing. After graduation, I spent the summer in West Lafayette, Indiana, working as the Online Digital Content Intern for Purdue University.

Tell us about your current job.
I currently work as the New Media Development Specialist for the Monterey Institute of International Studies, a graduate school that offers a handful of internationally focused degrees. Since my position is brand spanking new, I’ve basically been creating my own job description and it’s been both fun and challenging. MIIS actively uses a variety of new media for recruitment and other purposes: the Institute has active presences on Flickr, YouTube, Facebook, and iTunes U, just to name a few. We also make extensive use of blogs, wikis, and Moodle, an open source learning management system.

It’s my job to make sure these web presences accurately reflect the Monterey Institute and its mission.

What does a typical day look like for you?
This really, really varies. Some days are filled with meetings, other days it’s just me sitting in my office bonding with my iMac. Most days I can be found in my office or in the Digital Media Commons. The DMC is a cool technology lab designed to help MIIS faculty, staff, and students learn more about creating and publishing their own digital media.

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MCC Millennials discuss networking

Saturday, January 17th, 2009

For those who weren’t able to attend the MCC Millenials networking event on January 16, check out what the young professionals had to say about networking.


MCC Millennials Discuss Networking from Shauna Nicholson on Vimeo.

Some of their great advice:

  • Build your network before you need it.
  • Be yourself and make friends.
  • Use social media.
  • If you’re a recent grad, utilize your network of faculty and fellow students.
  • Join groups like MCC Millennials that help young professionals transition into networking.

Shannon Paul Discusses Startup Weekend Detroit

Wednesday, October 8th, 2008

Startup Weekend DetroitHave you ever wondered what a group of highly talented and motivated people could accomplish in a weekend? Startup Weekend is a unique three-day experience that brings together the best and brightest people in a local office space to take a company from concept to completion in just 54 hours.

Shannon Paul, public relations and social media blogger, has started Startup Weekend Detroit, which is happening November 14-16. Check out Shauna Nicholson’s interview with Shannon to find out why she started the event and why this is a great event for professional writers.

Why did you decide to organize Startup Weekend in Detroit?
I don’t know that it was actually a conscious decision. I was able to attend part of Startup Weekend Ann Arbor, and had several friends who attended that event. When I came home, I started looking deeper into the Startup Weekend organization and reading up on the process to bring Startup Weekend to a particular city. I realized there was a voting process and saw that Detroit was already nominated, but only had 20 votes. To give you an idea of where we stood, we were behind Corvallis, Oregon.

I just thought that Detroit could really use this more than most places. There is so much bad news coming out of this city — especially when it comes to job losses and the overall economy. I thought an event like this would help bring out some of the area’s talent and help jumpstart small business development in the city and the region. It was also my hope to generate a few positive news stories as a result of the event.

Why is it important for the event to happen NOW?
Detroit, and the surrounding region, is facing some of the most challenging times in its history. The future of the economy in this region is going to depend on the ingenuity of individuals who can start small. Most of the new jobs being created in this economy are from small businesses. I believe that there are as many talented, skilled and passionate people in this city as any other, but we haven’t been so great at forming a really solid community around networking and innovation. Community is an essential ingredient to fostering the kind of supportive environment for new businesses to be able to thrive.

Who attends events like this?
Just about anybody with an idea or a skill or both is welcome to participate in this event. Usually Startup Weekend attracts people with deep technical/programming skills as well as design professionals, marketing and public relations professionals, project managers and venture capitalists. Most companies that have formed as a result of a Startup Weekend have been web-based, but there are many notable exceptions to this rule. (more…)

Upcoming PRSA events

Saturday, October 4th, 2008

There are a couple of events coming up for the Central Michigan PRSA chapter that I think would benefit professional writers.

The first is “Candidates and Campaigns 08: Media and Messages”, which will be held October 16. As Lindsey pointed out recently, the visual rhetoric used by candidates should be carefully selected with attention paid to the message being sent in each image. For this event, Ed Sarpolus, Government Affairs Director for the Michigan Education Association, will be sharing his insights and observations about how this year’s candidates and campaigns are using both traditional and new media to reach and influence voters.

You can register for the event online, and it will be held at the Kellogg Center in East Lansing. If you haven’t been to a PRSA event before, this would be a good one to try out, both for the interesting topic and for the low cost: $25 for members, $35 for non-members, and only $20 for students.

“Using Social Media: Pitching, Promoting and Protecting Your Organization’s Online Reputation” will be held on November 14 at the Kellogg Center. It’s a bit pricier to attend ($100 for members, $175 for non-members, $100 for students), but it will likely be a good opportunity for professional development for those who are interested in social media and how it can be used in the most advantageous way. The details of the event haven’t been posted yet, but check back to the PRSA website later on for more information.

Also, if you are a student and you are interested in attending PRSA events but have concerns about the cost, the Central Michigan chapter offers sponsorships. You can find out more information in the Student Services section, which also talks about award opportunities.

MSU PW alum has worldwide media hit

Saturday, September 6th, 2008

Katie McAlpine, an alum of the Professional Writing program at Michigan State University, is becoming a rising star thanks to her creative use of social media.

Katie, who also majored in Physics at MSU, has been working as a science writer at the European Particle Physics Lab in Geneva, Switzerland, where part of her work is to create educational videos to help people learn about physics.

One of her videos was showcased in The New York Times in July and has recently gained the attention of numerous media, including the Lansing State Journal, NPR, and Wired.

“We love the rap, and the science is spot on,” said CERN spokesman James Gillies.

“I have to confess that I was skeptical when Katie said she wanted to do this, but when I saw her previous science rapping and the lyrics, I was convinced,” he added. “I think you’ll find pretty close to unanimity among physicists that it’s great.”

Katie used what she learned in her advanced web authoring class and other PW courses to create this educational and fun rap video about science. We’re excited to see professional writers being recognized for their talent, so be sure to check it out! Congratulations Katie!

Social media marketing

Friday, September 5th, 2008

I’m in the beginning stages of planning a social media marketing campaign at my day job. I want to use Facebook and Twitter to communicate to college students about events happening where they live. I want to create a sense of community in an online space and hope that it helps them connect with the people they live around who they may not have  met face-to-face.

I’m trying to be careful and thoughtful about this plan, but I seem to be outpaced by the students themselves. Groups for their residence halls and hall governments are springing up left and right. So, I ask myself whether I need to reinvent the wheel and create new groups or if I should befriend these kids online and try to sculpt their already existing message.

Clearly their enthusiasm to create the Facebook groups themselves shows that there is a need for such connections and communication via social media. And because this new tactic doesn’t fit so well into my carefully thought out social media marketing plan, I’m feeling a bit like a rogue agent. I suppose it’s better to roll with the punches than to try to bend nature backwards. Isn’t listening to your audience and customers part of Marketing 101?

Here are a few good sources for social media marketing that I’ve been reading lately:

Putting Meaning Back in Social Media

Facebook Marketing?

AMC Mad Men Twitter Take Down

Comments and suggestions from your own experiences are appreciated.