For many people, the Super Bowl is less about the football game and more about the creative (and expensive) commercials. In fact, every year a group of advertising professors at Michigan State University rate the Super Bowl ads. And if you followed the Twitter buzz about the ads, you won’t be surprised that their No. 1 pick was the first TV ad for Google.
“Parisian Love” won over the audience with the way it tells a love story through a man’s Google searches. The ad works brilliantly because it is true to the Google experience while employing storytelling to make it emotionally captivating.
Unlike other commercials, “Parisian Love” wasn’t developed specifically for the Super Bowl. It’s part of a series of “Search Stories” by Google, and it first aired on YouTube more than three months ago.
We didn’t set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it’s had such a positive reaction on YouTube, that we decided to share it with a wider audience. Source: Google Blog
What do you think? Did Google’s story of searching for love win you over, or does another commercial deserve top recognition?
